USAA Logo

USAA (United Services Automobile Association) Logo PNG

Our doors are only open to the very best, the USAA logo signals. Their list is embodied in slender columns of a visual sign and echoes the symbol of the US military forces. The emblem is a symbol of pride, greatness, and premium service.

Meaning and History

USAA shows its connection with the United States in every possible way – from the name, which stands for United Services Automobile Association, to the logo, which depicts an eagle. As you know, this bird is one of the main national symbols of the country because it personifies courage, vigilance, strength, and readiness to win. For USAA, the eagle is a sign of reliability and high quality of services. And since it is depicted in an unusual style, it is also a sign of the organization’s uniqueness and its desire to be the best in everything.

What is USAA?

USAA is a group of companies that provides insurance, financial, and banking services to the United States Armed Forces employees and their families.

1922 – 1970

The United Services Automobile Association was founded in 1922, but then it was called the United States Army Automobile Association. It was renamed in 1924, which means that the logo with the monogram of the letters “U,” “S,” “A,” and “A” most likely refers to the period after the rebranding. The center is occupied by large “S” and “A,” superimposed on one another. Two smaller “A” s are located on the top and bottom of the “S.” Moreover, with their horizontal strokes, they merge with the capital letter. The monogram is placed in a white rhombus with a wide black frame.

1970 – today

USAA owners have always worried about how their business looks to consumers. They even hired specialists from Mad * Pow to streamline the insurance buying process. The consulting company representatives tried to use digital technologies as much as possible to improve the quality of customer service. Based on the research results, the experts have developed a unified approach to the design of all United Services Automobile Association products.

But this did not affect the organization’s logo in any way – now it looks almost the same as a hundred years ago. The wordmark contains the inscription “USAA.” It is an abbreviation of the name received in 1924. Until then, the mutual insurance exchange was known as the United States Army Automobile Association.

Above the letters is an image made up of long curved lines. Parallel stripes are split into two columns and connected at the top. They are similar to a flying eagle’s wings, while the hooked upper part resembles a bird’s head. This is not just a feathered predator, but the national symbol of the United States, which is found on seals and coats of various states’ arms.

This patriotism is because the emblem belongs to the organization providing banking and insurance services to the military United States Armed Forces. Also, the bald eagle is a universal image. It is associated with freedom, strength, and independence, and all these qualities characterize the USAA group of companies from the best side.

But there is another unofficial interpretation of the logo. According to her, the bird depicted is a phoenix – a mythical creature reborn from the ashes. This version is unlikely given the popularity of the bald eagle in the United States.

Font and Colors

As the word mark is enlarged, it becomes noticeable that both A’s have a small triangular projection at the top. It looks exactly like a bird’s beak, but it is not because the typeface was developed much earlier than the logo – in 1992. This is FF Quadraat Sans OT Bold, created by the typographer Fred Smeijers. The typeface is sans-serif, although the letters look like they have short serifs at the ends.

To design the USAA logo, the designers chose the simplest color combination: white plus blue. The graphic elements are painted in a shade called Space Cadet (# 1A3258). Also available in silver with a gradient. It is intended to be used against a dark background.

USAA color codes