USAA Logo

USAA (United Services Automobile Association) Logo PNG

Our doors are only open to the best, the USAA logo signals. Their list is embodied in slender columns of a visual sign and echoes the symbol of the US military forces. The emblem is a symbol of pride, greatness, and premium service.

Meaning and History

USAA shows its connection with the United States in every possible way – from the name, which stands for United Services Automobile Association, to the logo, which depicts an eagle. As you know, this bird is one of the main national symbols of the country because it personifies courage, vigilance, strength, and readiness to win. For USAA, the eagle is a sign of reliability and high quality of services. And since it is depicted in an unusual style, it is also a sign of the organization’s uniqueness and desire to be the best in everything.

What is USAA?

USAA is a group of companies that provides insurance, financial, and banking services to the United States Armed Forces employees and their families.

1922 – 1970

The United Services Automobile Association was founded in 1922, then called the United States Army Automobile Association. It was renamed in 1924, which means that the logo with the monogram of the letters “U,” “S,” “A,” and “A” most likely refers to the period after the rebranding. The center is occupied by large “S” and “A,” superimposed on one another. Two smaller “A” s are located on the top and bottom of the “S.” Moreover, with their horizontal strokes, they merge with the capital letter. The monogram is placed in a white rhombus with a wide black frame.

1970 – today

USAA owners have always worried about how their business looks to consumers. They even hired specialists from Mad * Pow to streamline the insurance buying process. The consulting company representatives tried to use digital technologies as much as possible to improve the quality of customer service. The experts have developed a unified approach to designing all United Services Automobile Association products based on the research results.

But this did not affect the organization’s logo in any way—now it looks almost the same as it did a hundred years ago. The wordmark contains the inscription “USAA.” It is an abbreviation for the name that was received in 1924. Until then, the mutual insurance exchange was known as the United States Army Automobile Association.

Above the letters is an image made up of long curved lines. Parallel stripes are split into two columns and connected at the top. They resemble a flying eagle’s wings, while the hooked upper part resembles a bird’s head. This is not just a feathered predator but the national symbol of the United States, found on various states’ seals and coats of arms.

This patriotism is because the emblem belongs to the organization providing banking and insurance services to the United States Armed Forces. Also, the bald eagle is a universal image. It is associated with freedom, strength, and independence, and all these qualities characterize the USAA group of companies from the best side.

However, there is another unofficial interpretation of the logo. According to her, the bird depicted is a phoenix – a mythical creature reborn from the ashes. This version is unlikely, given the popularity of the bald eagle in the United States.

Font and Colors

As the word mark is enlarged, it becomes noticeable that both A’s have a small triangular projection at the top. It looks exactly like a bird’s beak, but not because the typeface was developed much earlier than the logo – in 1992. This is FF Quadraat Sans OT Bold, created by the typographer Fred Smeijers. The typeface is sans-serif, although the letters look like they have short serifs at the ends.

To design the USAA logo, the designers chose the simplest color combination: white plus blue. The graphic elements are painted in a shade called Space Cadet (# 1A3258). It is also available in silver with a gradient. It is intended to be used against a dark background.

FAQ

Does USAA still exist?

Yes, it still exists and operates successfully. The company serves military personnel and their families, offering various services, including insurance, banking, investments, and retirement solutions. It helps military families protect their assets and plan for a secure future. The company provides auto, home, renters, and life insurance for comprehensive coverage. Banking services include checking and savings accounts, credit cards, and loans tailored to the military community’s needs.

USAA provides important services in investment and retirement planning. The brand offers financial advice and retirement solutions to help members build a brighter future. USAA has a strong reputation as a trusted and reliable brand in the financial industry.

What is the bank name for USAA?

The bank’s name is Federal Savings Bank. This bank offers checking and savings accounts. Your account number appears on your bank statements, checks, website, and mobile app. Federal Savings Bank has account types for different needs. Checking accounts provide easy access to funds, including online banking, bill pay, and mobile check deposits. Savings accounts help members save for future goals with good interest rates and online management tools.

What is the USAA logo?

The logo features a stylized eagle made up of lines. The design has two “wings,” similar to a head with a beak—the stripes in the logo act as feathers with rounded edges. The name of the organization is written under the eagle.

This emblem demonstrates the brand’s connection with the military and its values. The eagle represents freedom, strength, and protection, aligning with the brand’s mission to support and protect military families. A clean and modern logo design conveys a sense of trust and reliability, which is important for a financial services organization.

It is widely known and respected within the military community and beyond, a testament to the brand’s dedication to its members.

What is USAA’s slogan?

The main slogan of USAA’s marketing campaign is “We Are Ready to Serve.” This slogan demonstrates a commitment to supporting military families and their unique needs. It shows the brand’s dedication to helping members with insurance, banking, investing, and retirement planning. The goal is to help military families achieve their objectives and protect what matters most. The slogan assures members that the brand is always ready to offer support and guidance.

Why does the USAA only serve the military?

Due to its history and mission, the company serves military personnel and their families. It was founded by army officers who could not obtain car insurance due to the risks of their profession. They formed a mutual company to insure each other’s equipment, focusing on mutual support and understanding of military life.

The brand’s focus on military families remains central to its identity. It understands the unique challenges of military life, such as frequent moves and deployments. Catering to this specific group, the brand provides customized services and products to suit their needs.

What do the letters USAA stand for?

They stand for the United Services Automobile Association. The name reflects the brand’s origin and mission. Army officers founded it as a mutual insurance association to insure each other’s vehicles. “United Services” brings the brand’s uniqueness to all branches of the military: Army, Navy, Air Force, Marines, and Coast Guard. “Automobile Association” indicates the company’s initial focus on auto insurance. Over time, the brand has expanded to include banking, investing, and retirement planning.