Versace Logo PNG
The visualization of the Italian brand of jewelry, accessories, cosmetics, watches, perfumes, and clothing symbolizes its offerings’ luxury, elitism, and style. The Versace logo reflects the individuality of execution, expressed through a frightening yet attractive brand.
Versace: Brand overview
| Founded: | 1978 |
| Founder: | Gianni Maria Versace |
| Headquarters: | Milan, Italy |
| Website: | versace.com |
Meaning and History
The main task of the fashion designer was to attract the attention of customers. And he did this with the help of a logo, which still causes debate with its inconsistency. Versace’s products are adorned by Medusa, both a terrible and attractive creature. However, this was not always the case: until 1993, the brand name contained only the name and surname of the brand’s creator.
What is Versace?
This brand creates bold, luxurious clothing, footwear, bags, accessories, fragrances, and home goods. Its recognizable style is built on daring prints, vibrant colors, and luxurious materials. The brand’s symbol, Medusa, emphasizes its connection to ancient art. The collections are characterized by bold designs that draw attention and set fashion trends. The brand remains a choice for those who appreciate Italian elegance and a striking appearance.
1980 – 1990
The first emblem is a concise inscription, “Gianni Versace,” executed in an avant-garde light font. There are no intervals between words. The letters are placed closely, which negatively affects readability. On the other hand, attention is drawn to the refined, thin strokes, perfect symmetry, and strict geometry.
1990 – 1997
The designer took into account the problems of visual perception and changed the font to a more readable Radiant medium. It is characterized by uneven line thickness, an abundance of angles, and no serifs. A large gap appeared between the words “Gianni” and “Versace.”
1993 – 1997
In 1993, the designer made the mythological Medusa the face of his company. The inspiration was classical Roman culture, which Giovanni had always been interested in. As a child, playing among ancient ruins in Reggio Calabria, he saw many artworks on the floor. Among them was the very Medusa, who became the symbol of Versace. A wide ring with fringe surrounds her head. The traditional Greek labyrinthine pattern emphasizes the refined style of the clothing.
1997 – 2008
After the designer’s death, his last name reappeared on the logo. The inscription is placed in a semicircle and goes around the figure from below.
2008 – today
Developers straightened and enlarged the letters, making the company’s name more noticeable. For this purpose, they used a font similar to Radiant RR.
Versace: Interesting Facts
Versace, known for its luxury and style, was started in 1978 by Gianni Versace. It’s famous for its bold and beautiful clothes.
- Family Business: Gianni made Versace a big name with his brother Santo and sister Donatella. After Gianni passed away in 1997, Donatella became the lead designer, strengthening the brand.
- Medusa Logo: The logo has Medusa from Greek stories. Gianni chose her because she made people fall hopelessly in love, just like he hoped his clothes would.
- Famous Fans: Many celebrities wear Versace on the red carpet. One famous dress Elizabeth Hurley wore made both her and Versace very well-known.
- Cool Materials: Gianni liked using unique materials, like shiny metal mesh, to make clothes look and feel luxurious.
- Big Fashion Shows: Versace’s fashion shows were huge, almost like concerts, and helped make supermodels famous in the 1990s.
- Versace Mansion: Gianni bought a big house in Miami, turned it into a fancy place, and now it’s a luxury hotel.
- After Gianni: It was a big shock when Gianni Versace died. But Donatella took over and kept the brand going strong.
- Collaborations: Versace worked with theaters, movies, and even stores like H&M to bring their style to more people.
- New Owners: In 2018, the company that owns Michael Kors bought Versace and plans to make it even bigger.
- Loves Art: Versace’s designs often show a love for art, drawing inspiration from all sorts of art, past and present.
Versace mixes classic ideas with new styles, making clothes stand out and tell a story. It continues to have a big impact on fashion.
Font and Colors
The central image of the logo is Medusa. Giovanni chose her not randomly, as this hideous creature is considered a symbol of fatal attractiveness and seduction. Once, she was a beautiful but vicious girl. Then, the goddess Athena cursed the beauty, turning her into a monster that petrified people with one glance. The designer hoped that the mythological character would influence customers, hypnotize them, and make them fall in love with Versace.
However, there’s another subtext: vanity. Medusa was punished for her arrogance and pride, meaning the emblem is associated precisely with these qualities. Since all luxury brands rely on people’s desire to look good in the eyes of others, Giovanni very ironically placed a woman who became deadly dangerous due to her sinful pride on the emblem.
The inscription under the graphic uses the commercial font from the Radiant RR Bold series. It was created by designers Robert Middleton and Steve Jackaman in April 2002 for the Red Rooster Collection. The letters are chopped, grotesque, elegant, and thin, with minimal thickening in the middle of the legs. The logo’s palette is monochrome: it consists of a combination of black and white colors.
Versace color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
FAQ
What does the Versace logo mean?
The girl on the Versace logo is Medusa, a character from Greek mythology. The creator of the fashion brand chose this ambiguous image because Medusa’s head was depicted on the floor of the ruined building where he played with his brothers and sisters as a child.
How to distinguish a fake Versace?
Fake Versace products are not made in Italy, have low quality, are packaged in regular plastic bags, and do not resemble luxury items. Moreover, they are cheap, whereas original Versace items cost up to a thousand dollars.
What is the origin of Versace?
The Versace company was founded in 1978 by the Italian designer Giovanni Maria “Gianni” Versace.
Is the Versace logo a lion?
There is no lion on the main Versace logo. Its head is depicted only on the emblem of the Versus Versace spare parts store.