In the distant past, VfB Stuttgart was a rugby club called FV Stuttgart. When he got a football team, the original sport faded into the background. But the rugby field was not suitable for football matches, so FV decided to team up with the Kronen-Klub Cannstatt to use its stadium.
The VfB currently hosts home games at the Mercedes-Benz Arena and competes in the Fußball-Bundesliga. A distinctive feature of the team is the redbreast ring – an ancient symbol of the club and fans’ unity, which appeared in 1925.
Meaning and History
The coat of arms, which became the “progenitor” of the current emblem, began to be used back in 1950, after the victory of VfB Stuttgart in the championship. He accompanied the team until 1994, which coincides with its participation in the Champions League 1992/1993. During this time, designers have created four different symbols with common elements. It was based on a heraldic shield. Inside it was the original “VfB” monogram, designed by soccer player Hermann Stammler. Slightly below – the year the club was founded and a small yellow shield with three antlers.
1893 – 1912
The FV Stuttgart rugby team was created in 1893. At the same time, it got its emblem: a rectangular shield with a round base and crown. In the middle was a white oval with a six-pointed yellow-black star.
1912 – 1950
After the merger of FV Stuttgart with the Kronen-Klub Cannstatt, the VfB Stuttgart club was formed. He abandoned the old emblem and introduced a new coat of arms that contained the House of Wurttemberg symbols of the royal dynasty. The yellow shield with three stylized antlers reflected the kingdom’s heraldic traditions.
1950 – 1963
The club renewed its logo in the post-war period after the football league was restored. The designers have reduced the old coat of arms and placed it in a large shield. Above, there was an unusually designed inscription “VfB” and the year of FV Stuttgart’s foundation, divided into two parts.
1963 – 1975
There is a new version of the emblem, in which the colors and shape of the small shield with deer horns have been changed.
1975 – 1984
In 1975, another transformation took place: instead of burgundy, red began to be used instead of light brown, yellow.
1984 – 1994
The founding year of FV Stuttgart has been removed. The logo existed in this form until 1994.
1994 – 1998
After winning the Bundesliga title, the team redesigned the emblem again. The designers simplified the form of the VfB lettering, returned the number 1893, made the large shield black outline, changed the shade of yellow to a brighter one, and reduced the antlers.
1998 – 2014
The next logo update took place in 1998. As a result, the horns were straightened, and the year the club was founded was replaced by the inscription “STUTTGART.” The letters in the abbreviation “VfB” are separated, with “V” being first discovered.
In 2007, the football team received another German championship title. In honor of numerous victories, a gold five-pointed star has been added to the emblem. This made the red color darker.
2014 – today
Club President Bernd Wahler brought back the logo that was used in 1950-1993. Fans took this news with joy because they fought to get their favorite coat of arms back for 21 years. The old-new emblem was overwhelmingly approved and debuted in the 2014/2015 season.
Font and Colors of the Emblem
The VfB Stuttgart logo features an important symbol for Wurttemberg: a yellow shield with three black horns. This heraldic element was first documented in the 13th century. It was first used as a family coat of arms, and then it became a state symbol. The three antlers became part of the VfB badge in 1912 after the merger of the Kronen-Klub Cannstatt and FV Stuttgart.
Another iconic detail of the coat of arms is the “VfB” lettering created by Hermann Stammler. The football player was fond of collecting artworks, so he approached the matter creatively and turned the letters into an unusual ornament.
For the year divided into two parts (“18” and “93”), a regular sans-serif font is used. Team initials are much more complex: they form a symmetrical monogram. The wordmark’s main decorations are arches and tails, which look dynamic and provide maximum logo recognition.
The VfB Stuttgart color scheme contains white and red. This palette is reflected in the club’s emblem and is complemented by three more colors: black (for the antlers), bright yellow (for the small shield), and gold (for the star).