Mercedes-Benz Arena Logos and Brands
Sports arenas bearing the Mercedes-Benz name under a naming rights agreement are highlighted in the “Mercedes-Benz Arena” section. The most famous are the Mercedes-Benz Arena in Berlin (formerly O2 World), with a capacity of 17,000 spectators, and the Mercedes-Benz Arena in Shanghai, with 18,000 seats. The practice of naming rights allows the automotive brand to be present in the world of sports and entertainment through its association with large venues. The arena logo combines the Mercedes-Benz logo with the visual identity of the specific facility, and the section traces how the automotive emblem functions on the facade and in the navigation of the sports facility.