The Victory logo is stylish and bright. The emblem draws attention to the product and indicates its design features. In the configuration of symbols, the image of the steering wheel of a bike is encrypted, carrying the company to prosperity.
Victory: Brand overview
Founded: | 1997 |
Founder: | Polaris Inc. |
Headquarters: | Spirit Lake, Iowa, USA |
Website: | victorymotorcycles.com |
Victory is a motorcycle marque created by Polaris Industries in 1997 as an attempt to expand its product line. Over its 20-year existence, more than 60 models have been released. However, this did not help the brand advance, and sales amounted to only 3% of the total volume of Polaris equipment. Therefore, in 1997, the brand was abolished.
Meaning and History
The company’s emblems combine the word “Victory” with the symbol V, which embodies the same meaning. Using many prototypes and allusions speaks of thoughtfulness and close attention to the brand’s popularity and development. The owners wanted to emphasize the American roots of motorcycles, their creation from completely domestic parts. Therefore, each emblem has a hint of the United States.
What is Victory?
A now-defunct brand of American motorcycles assembled in Iowa—the most successful V92C, Cross, Vegas, Vision, and Kingpin lines.
Before 2013
The first Victory logo is oval, reminiscent of a bike’s gas tank. It has the name in big letters at the top. The products that the brand produces, the name of the founder, and the year of creation. In the center is the letter V with spread wings against the background of the globe.
The hint of a bird represents the brand’s aim for worldwide distribution and sales. To achieve this, large-scale seven-year research was carried out to create the best massive bike in terms of characteristics. The hemisphere shows an image of North America, where the unit is based.
The use of the V echoes that of the Harley-Davidson logo, the brand that competed with the company’s motorcycles. The emblem conveys an ardent desire to overcome rivals. The name Victory in the form of a rainbow above the entire composition indicates dominance and complements the idea of winning over competitors.
V also symbolizes using a special V-shaped engine called a twin in models. It shone on its side like a huge checkmark with its cooling plates.
The word Polaris is placed exactly to show this is a separate brand. He has a polar star inscribed in the letter O. Interestingly, the founding year is not the appearance of Victory in 1997 but the birth of the founding company. Polaris is trying to add weight to the new brand with a similar move.
2013 – today
In 2011, Polaris bought longtime Harley-Davidson competitor Indian Motorcycle and moved production to Iowa. Victory is given one last chance before a purchased competitor forces out the brand.
The heap and many small signs and colors of the past logo are changing into a stylish, bright design that immediately attracts attention.
A large metal V with sharp edges and red fill is crossed by the same style of the shiny stripe with the inscription in large black letters, “Victory.” Below the black stripe is the addition: “motorcycles.” Point V indicates the country of manufacture—the USA.
The sign resembles a bike’s frame and handlebars. Using a control mechanism shows that the company knows its goals well, has a strategic plan, and is moving in the right direction—in this case, the gradual replacement of the Indian brand and its complete abolition in 2017.
Font and Colors
The logo’s main colors are metallic and red. Metal is the leading element in motorcycle mechanisms and bodies, so the sign’s predominance of the material is natural. He is the prototype of strength and reliability.
The red tint is characteristic of leaders. It makes a living creature out of the “iron horse,” a faithful travel companion.
The font is unique. Like Mortend, it is extra bold but has curved V and Y elements.