Victory Logo

Victory LogoVictory Logo PNG

The Victory logo is stylish and bright. The emblem draws attention to the product and indicates its design features. In the configuration of symbols, the image of the steering wheel of a bike is encrypted, carrying the company to prosperity.

Victory: Brand overview

Founder:Polaris Inc.
Spirit Lake, Iowa, USA

Victory is a motorcycle marque created by Polaris Industries in 1997 as an attempt to expand its product line. Over 20 years of existence, more than 60 models have been released. But this did not help to move forward, and sales amounted to only 3% of the total volume of Polaris equipment. Therefore, in 1997 the brand was abolished.

Meaning and History

Victory Logo History

The company’s emblems play on the combination of the word “Victory” and the symbol V, which embodies the same meaning. The use of many prototypes and allusions speaks of thoughtfulness and close attention to the popularity and development of the brand. It was important for the owners to emphasize the American roots of motorcycles, their creation from completely domestic parts. Therefore, in each emblem, there is a hint of the United States.

What is Victory?

A now-defunct brand of American motorcycles assembled in Iowa—the most successful V92C, Cross, Vegas, Vision, and Kingpin lines.

Before 2013

Victory Logo before 2013

The first Victory logo is oval in shape, reminiscent of a bike’s gas tank. It has the name in big letters at the top. The products that the brand produces, the name of the founder, and the year of creation. In the center is the letter V with spread wings against the background of the globe.

The hint of a bird represents the distribution, the worldwide sales the brand aims for. To do this, large-scale seven-year research was carried out to create the best massive bike in terms of characteristics. The hemisphere shows an image of North America, where the unit is based.

The use of the V echoes that of the Harley-Davidson logo, the brand that competed with the company’s motorcycles. The emblem conveys an ardent desire to overcome rivals. The name Victory in the form of a rainbow above the entire composition indicates dominance and complements the idea of ​​winning over competitors.

V also symbolizes using a special V-shaped engine called a twin in models. It shone on its side like a huge checkmark with its cooling plates.

The word Polaris is placed exactly to show that this is a separate brand. He has a polar star inscribed in the letter O. Interestingly, the founding year is not the appearance of Victory in 1997 but the birth of the founding company. With a similar move, Polaris is trying to add weight to the new brand.

2013 – today

Victory Logo

In 2011, Polaris bought longtime Harley-Davidson competitor Indian Motorcycle and moved production to Iowa. Victory is given one last chance before a purchased competitor forces out the brand.

The heap and many small signs and colors of the past logo are changing into a stylish, bright design that immediately attracts attention.

A large metal V with sharp edges and red fill is crossed by the same style of the shiny stripe with the inscription in large black letters Victory, and below the black stripe is the addition: “motorcycles.” Point V indicates the country of manufacture – USA.

The sign is similar to the frame and handlebars of a bike. The use of a control mechanism shows that the company knows its goals well, it has a strategic plan, and the brand is moving in the right direction. In this case, the gradual replacement by the Indian brand and the complete abolition in 2017.

Font and Colors

The main colors of the logo are metallic and red. Metal elements are the leading elements for the mechanisms and body of motorcycles, so the predominance of the material is natural for the sign. He is the prototype of strength and reliability.

The red tint is characteristic of leaders. It makes a living creature out of the “iron horse,” a faithful travel companion.

The font is unique. Similar to Mortend Extra Bold but with curved V and Y elements.

Victory color codes

Crimson RedHex color:#990000
RGB:153 0 0
CMYK:0 100 100 40
Pantone:PMS 7626 C
Racing RedHex color:#c50000
RGB:197 0 0
CMYK:0 100 100 23
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C
Davy’s GrayHex color:#4e4d4d
RGB:78 77 77
CMYK:0 1 1 69
Pantone:PMS 7540 C
PlatinumHex color:#e9e9e9
RGB:233 233 233
CMYK:0 0 0 9
Pantone:PMS 663 C