Village Real Estate, a Melbourne-based property agency, has introduced a refreshed brand identity designed by Di Marca. The new look reflects the company’s evolution and commitment to community, individuality, and quality in the real estate market.
The previous logo used bold typography with uneven elements to convey energy and modernity. However, its minimalistic style lacked warmth and didn’t fully capture the community-focused values central to the brand. The black-and-white color palette, while practical, didn’t express the vibrant and welcoming character of the neighborhoods the company serves.
The redesigned logo marks a shift toward a more approachable and community-oriented identity. At the heart of the update is a set of stylized house icons positioned above the wordmark. Each house has a unique shape and color, representing each client’s diversity of lifestyles and individuality. This creative detail reinforces Village Real Estate’s mission to help people find homes that reflect their needs and preferences.
The palette now features soft, natural tones such as green, orange, gray, and pink. These colors evoke warmth, comfort, and stability, creating a welcoming and harmonious aesthetic. This thoughtful choice aligns with the company’s focus on enhancing living spaces and fostering community.
The typography also received an update. The new typeface is rounded and less aggressive, giving the brand a friendlier, more trustworthy appearance. This refined look supports the company’s goal of being seen as approachable and customer-focused. A modern black background provides a strong contrast, ensuring the logo works effectively across digital and print platforms.
The logo’s clean, geometric design highlights attention to detail and a commitment to quality. Incorporating house-like elements visually communicates the company’s dedication to creating spaces where clients can thrive. This seamless integration of form and color reflects the energy and values of Melbourne’s inner west, where the agency operates.
The rebranding goes beyond aesthetics, serving as a visual representation of Village Real Estate’s ongoing mission to be a cornerstone in the communities it serves. The updated identity emphasizes personalized service while celebrating the uniqueness of each neighborhood and client. By blending warmth, modernity, and individuality, Village Real Estate’s new branding deepens its connection with current clients and positions the company to attract a broader audience.