VistaPrint announced its evolution immediately after acquiring Depositphotos and its subsidiary, Crello. The revamped brand was launched as Vista, featuring a new branding and logo. Having been a regular design and marketing partner for over 20 years to millions of small businesses worldwide, the redesigned brand now encompasses several acquired startups, including VistaPrint, 99designs by Vista, Vista x Wix, and Crello. The latter has shown rapid growth in creating software that enables self-digital design, particularly in enhancing the creative aspects of their social network pages. Using the platform enables you to independently implement your brand design ideas, both in the digital realm and in print, with a full cycle of related services. Moreover, using the platform does not require any prior experience in this area.
Over the years, the brand has evolved in tandem with its users and their changing needs. The new image reflected this constant transformation. The logo, which has become the face of the updated platform, demonstrates its capabilities. The developed sign is a symbol that visually connects the viewer to the brand’s capabilities. Made in the form of the first letter of the name, “V,” it visually connects all identity elements, including the name and the platform itself. It is made using digital technologies that the platform itself possesses. One of the sign elements is made translucent, as a separate one resting on the base. It is not executed using a letter, but as a graphic —a combined, multi-component symbol created with Vista. Transparency is a way to communicate that there are no difficulties in managing the platform; all its functionality is straightforward to use.
The geometric pyramid or isosceles triangle formed at the intersection of the elements of the sign also has an internal meaning. The sign symbolizes the provision of the possibility of implementing many ideas into a single correct solution through one’s efforts.
The color palette, featuring deep dark blue and light blue in the sign’s design, made it especially attractive and memorable. This color is associated with luxury and attracts attention, not to the packaging or external data, but not directly to the product itself. In combination with black, in which the text part of the logo is created, the brand name, written in capital letters such as Kamerik 105 Bold by Talbot Type, serves as an accent. Moreover, dark blue visually provides a unique harmony, intertwining with black to ensure the unity of perception throughout the entire composition.