The Webex logo demonstrates the endless possibilities of partnership collaboration through digital technologies. To this end, developers have created a unique product that allows establishing contact with the desired group of people from anywhere in the world. This is clearly reflected in the original symbol. The color palette confirms this idea and instills confidence in the effectiveness of the application.
Webex: Brand overview
Founded: | 1995 |
Founder: | Subrah Iyar, Min Zhu |
Headquarters: | San Jose, California, United States |
Website: | webex.com |
Meaning and History
After the launch of the application, the Webex icon became well-recognized due to the wide demand for the digital product to which it was related. Thus, the virtual world became acquainted with the logo of programs for conducting remote conferences. It was a simple symbol consisting only of the name of the developer company. Having existed for some time as an independent organization, it came under the control of a major representative of the software industry – Cisco Systems.
To emphasize the connection with digital technologies, the new owner changed the emblem, focusing on the virtual theme. He turned it into an improvised infinity symbol, making it similar to a horizontal figure eight. But such a form carried another sacred meaning: close partnership cooperation, evidenced by harmoniously curved lines. However, until that point, the logo took the form of a ring and a digitized voice diagram with different level sound height marks.
What is Webex?
Webex is a developer and supplier worldwide of applications related to conducting full-fledged conferences in remote mode. It provides online communication between all participants, offering such programs as Webex Contact Center, Webex App, Webex Suite, Webex Devices, Webex Calling, Webex Meetings, Webex Messaging, and other applications. The company has existed since 1995 and belongs to Cisco Systems.
2000 – 2008
The emblem consisted of a name divided into two parts by color, both of which were written in lowercase. The word “web” was colored green-olive, and “ex” was blue-cobalt. Although they didn’t belong to the bright palette, they were expressive and dramatic, instantly attracting the users’ attention. The joining of parts was done by a small dot, painted in the same way but with a different combination of colors. That is, from the side of the green letters, the tiny ball was blue and on the opposite side – green. This effect allowed a clearer distinction between the words. Some glyphs had diagonal cuts at the ends, which made the application original and distinguished it among the analogs.
2008 – 2018
In the emblem of this period, there was a clear combination of graphics and text. They organically complemented each other, as they were painted in the same color palette – blue-green. The word “webex” was even and thin, although it retained a visual division into two parts. Above it was the name of the company that bought the application. This was its way of asserting its presence and owner status. Designers removed the small dot from the center and moved it to the beginning, turning it into a large ring in the company’s colors.
2018 – 2021
The logo was very unusual: it consisted of a “voice” diagram – acoustic waves in digital format. These were miniature columns of different heights, placed a short distance from each other. In this way, the company underscored the purpose of its programs – voice communication at a distance. The designers moved the word “cisco” down and placed it before “webex,” showing the significance of the owner company. They made it bold, and the second inscription was thin and barely noticeable. The green color was removed.
2021 – today
Developers have brought the product name to the forefront and, conversely, reduced the company name and pushed it to the lower right corner. The new priority was highlighted by a striking graphic element reminiscent of two things: a Möbius strip and the infinity sign. Both symbolize the continuity of the process. At the same time, the horizontal spiral conveys a sound diagram – stylish and modern.
Font and Colors
Several types of fonts have been used in the Webex logo, ranging from individual hand-drawn to classic printed. Among them are options similar to Sequel Sans Disp Light, Aspira Wide Demi, Metropolis Extra Light, or Bw Nista International Thin. They highlight the brand’s peculiarity and harmoniously match its purpose. Thin glyphs in lowercase subtly convey the name of the digital product. The word “cisco” is set in the Futura Bold typeface.
The color scheme of these emblems is symbolic and primarily consists of a combination of blue and green. They are closely related to each other, although, in nature, they are located in different areas: blue is at the top, and green is at the bottom. At the same time, it is a harmonious symbiosis, as this spectrum demonstrates their dependency on each other, and uninterrupted connection, which is very important for a company engaged in communication applications. The counterbalance is black. It balances the bright spectrum well.
Webex color codes
Electric Blue | Hex color: | #25edfd |
---|---|---|
RGB: | 37 237 253 | |
CMYK: | 85 6 0 1 | |
Pantone: | PMS 3262 C |
Ultramarine Blu | Hex color: | #2f64f8 |
---|---|---|
RGB: | 47 100 248 | |
CMYK: | 81 60 0 3 | |
Pantone: | PMS 2728 C |
Screamin Green | Hex color: | #5dee5b |
---|---|---|
RGB: | 93 238 91 | |
CMYK: | 61 0 62 7 | |
Pantone: | PMS 802 C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |