Workday is an American company that develops and distributes software products for cloud computing, wealth management, and human resources management. It was founded in the spring of 2005 by two entrepreneurs – Dave Duffield and Aneel Bhusri. They both worked for PeopleSoft before being acquired by Oracle, so the ex-CEO and former chief strategist were forced to seek new employment. The result of their creative quest was the Workday project. Its place the foundation is the California city of Walnut Creek. The current location of the head office is Pleasanton in the same state.
Meaning and History
Workday’s career did not start in the spring of 2005, but a year later – in November 2006, when this company was officially opened. It was initially funded by Dave Duffield, the founder, and Greylock Partners, a venture capital firm. In 2008, the organization moved to Pleasanton (California), where it is still located.
After the move, the software developer did not rebrand or change the logo: he just stepped up his activities. Over the short period of its existence, the web service has made several profitable acquisitions, joining competitors. The most recent purchase is Stories.bi, owned by Filip Doušek. In 2018, she became a subordinate of Workday. But at the same time, the company under no circumstances changed its identity, remaining faithful to the debut version.
In parallel with the improvement of the material and technical base, the company expanded the number of product updates. In the spring of 2020, there were already 34 software re-releases, the most recent being 2020R1. Also, its logo is widely recognized in several US states where clients use its applications: Virginia (Ashburn), Georgia (Lithia Springs), Oregon (Portland). Foreign partners are located in Ireland (Dublin), the Netherlands (Amsterdam), and other technologically important points. Soon, a new product from the PaaS category will be released under the corporate logo.
Workday’s identity badge looks like an orange arch. A large arcuate element connects the letters “o” and “a,” stretching over the name’s middle. On the one hand, it symbolizes the rising sun; on the other, the unification of technologies. The curved stripe has a medium width, so it is visible even from a distance – on the corporate sign that adorns the head office.
Below is the name of the company with a very wide inter-letter space. All characters are grotesque, even smooth, and are in lower case. The “w” sign has cut corners, which gives the impression that it is standing on a platform. At the same time, the inner corners are sharp. The right side “k” is not made in the classical form but in the form of the mathematical sign “<. ” The “r” has a smooth and shorter bend than usual.
Font and Colors of the Emblem
A rather complex font distinguishes the logo. The inscription traces the motives of several typefaces since each letter is individual. They echo the individual symbols from the Cambridge Round Regular, Torcao Demi, and Linear FS Bold in design.
The firm palette is stable. From the very beginning, it consisted of a combination of a dark blue shade under the code # 2c69b6 and an orange color of the # f4990b spectrum. Their background is neutral white, on which they are visible.