Yeezy is the personal brand of musician, rapper, composer, producer, businessman, and fashion designer Kanye Omari West from Atlanta, Georgia (USA). He was born in 1977 in Chicago and is now engaged in a variety of activities. Kanye performs in industrial, synth-pop, Indian rock, electro, soul, hip-hop, gospel, and baroque. Today he is the best-selling performer in the world. He also made a name for himself in the fashion industry, creating a collaboration with several famous fashion houses.
Meaning and History
What is Yeezy?
Yeezy is nonsense created due to a collaboration between American rapper Kanye Omari West and Adidas AG. Its product line includes fashionable clothing and footwear.
This brand first appeared in 2009: a label with its designation adorned sneakers. The performer-designer has a personal line of clothing, accessories, and several series of footwear, released in collaboration with Adidas, Nike, APC, Louis Vuitton. And all of them have the Yeezy logo.
The logo contains only one word – the name of the individual brand. Although the graphic part is missing, it is replaced by the originally played letter “Z.” It is complemented by a horizontal stroke, as in the Latin and Polish spellings. Moreover, in terms of the scale, this sign is not identical to the usual “Z”: it means “dz,” which is also a highlight of the trademark.
Font and Colors of the Emblem
The logo harmoniously complements the well-known brands with which its creator collaborated. The labels of Adidas, Nike, and other fashion houses are located at the top, and the word “Yeezy” is at the bottom.
The emblem denotes the strict character of the brand owner, his dedication, and determination. This is evidenced by even corners, strict lines, and clear edges. The geometric shape is in harmony with the logos of partner companies.
The brand name is written in a sleek typeface in uppercase. “Z” in the central part has a transverse crossbar that does not go beyond the letter’s boundaries. The symbols are elongated, simple, sans serif. The logo’s palette is variable and depends on the color of shoes or clothes, but in the standard form, it is black and white.