Yeo Valley Organic has introduced a refreshed visual identity, updating its logo and packaging while keeping the familiar elements that define the brand. The redesign refines the well-known heart-shaped emblem and adjusts the typography for a more cohesive and structured look.
The previous logo had a hand-drawn style with irregular lettering, emphasizing the brand’s connection to organic farming and homemade dairy traditions. The text was arranged across three levels with varying styles and thicknesses, creating an uneven composition. The heart symbol at the center highlights the brand’s focus on nature and sustainability. The color palette mixed black, green, and white, reinforcing its organic identity.
The updated logo keeps the heart shape but smooths its edges for a more polished and balanced appearance. The typography has been adjusted to improve readability while maintaining a handcrafted feel. The letters are now bolder and more evenly spaced, making the text clearer in different applications. The overall structure has been streamlined, giving the design a more stable and visually aligned layout.
The text now appears deep green, reinforcing the brand’s natural and organic focus. The word “ORGANIC” has been repositioned and is displayed in a lighter shade of green, making it blend more smoothly into the overall design.
Beyond the logo, the updated packaging introduces new illustrations that enhance the storytelling behind each product. The Greek Recipe line features patterns inspired by Greek motifs, while the Kefir range incorporates abstract imagery that reflects its nutritional benefits. The color palette remains true to the brand’s identity but has been refined for a more modern and engaging look.
Yeo Valley Organic’s branding refinements preserve its established identity while improving legibility, balance, and shelf appeal. The updated logo and packaging reflect a thoughtful evolution of the brand, staying true to its commitment to organic dairy and regenerative farming.