Laconic packaging design with bold accents conveys a sense of masculinity.
The well-known brand hired a studio to design the packaging before the scent began. As representatives of the studio shared, before starting the development of the visual part, they smelled the first versions of the fragrance, which inspired the design.
The packaging’s basis is typography, a strict font with clear lines and spaces inside letters and numbers. The design’s color was chosen: gray, making the inscription H24 and the brand logo black. On the sides, you can see the light green-yellow inserts.
One resource for inspiration is the Hermès archives in Paris. The designers also visited a museum in Pantin, where they decided on some packaging elements and a general visual concept. The design began before the brand launched a men’s perfume, so Yorgo & Co. developed a typeface that could convey masculinity regardless of the name.
The Yorgo & Co team was involved in other processes in addition to packaging design. The studio selected the main colors and created the sales tools. Additionally, the designers developed digital animation, which played with the bottle’s unusual shape with the H24 logo.
The Yorgo & Co. design studio is known for collaborating with global luxury brands such as Louis Vuitton, Emporio Armani, and others. The studio is in Paris, the center of fashion and modern trends. Additionally, designers create a visual identity for various companies that produce alcohol, music, or publishers. The portfolio contains individual fonts, signs, covers, and other works.
