ZapConnect, Zapier’s annual flagship user conference, has taken a significant leap in its branding with the introduction of a new and dynamic ZapConnect logo. This evolution was unveiled at the latest iteration of the event, which is known for its impactful half-day sessions packed with product announcements and educational activities. The conference, headlined by OpenAI CEO Sam Altman, drew in a crowd of over 8,000 automation enthusiasts.
The previous ZapConnect logo, which combined elements from Zapier’s logo with the italicized GT Alpina typeface, was functional but lacked a distinct character. The 2023 conference, however, introduced a transformative change. The new logo features Zapier’s primary typeface, Degular, set in bold all caps, offering a striking and modernized look that significantly deviates from the previous partially lowercase design. This shift signifies a more contemporary and dynamic branding direction for the event.
A key highlight of the new logo is the pixelated ligature used in place of the letter “N.” While this design choice is somewhat literal, it effectively encapsulates the digital connectivity theme central to ZapConnect. The pixelated “N” s, although visually lighter due to their consistent thickness with Degular stems, add a unique touch to the logo, symbolizing the cutting-edge nature of the conference.
Complementing the new logo is a series of eye-catching patterns developed by Jerry-Lee Bosmans. These intricate designs, while not directly linked to the theme of automation, add an artistic flair to the branding. The patterns are animated by MOUTHWASH Studios, contributing an additional layer of sophistication to the event’s visual narrative.
The application of the new identity across various platforms was notably well executed. The gridded layout of the patterns allowed for versatile and engaging visual expressions, enriching the overall aesthetic of the event. Despite using thick black strokes, which could be slightly overwhelming, the overall design maintained its effectiveness and appeal.
Motion applications, likely used in social media promotions and during the virtual event, were particularly noteworthy. These dynamic elements played a crucial role in keeping attendees engaged and immersed in the online experience of ZapConnect.
In summary, the 2023 ZapConnect conference marked a remarkable evolution in its branding and identity. The fresh logo, along with its accompanying visual elements, perfectly captured the essence of the event, blending modernity with digital innovation. This rebranding not only elevated the visual appeal of the conference but also reinforced its stature as a premier gathering for automation enthusiasts and industry professionals.
