ZapConnect, Zapier’s annual flagship user conference, has taken a significant leap in its branding by introducing a new and dynamic ZapConnect logo. This evolution was unveiled at the event’s latest iteration, known for its impactful half-day sessions packed with product announcements and educational activities. Headlined by OpenAI CEO Sam Altman, the conference drew in a crowd of over 8,000 automation enthusiasts.
The previous ZapConnect logo, which combined elements from Zapier’s logo with the italicized GT Alpina typeface, was functional but lacked a distinct character. The 2023 conference, however, introduced a transformative change. The new logo features Zapier’s primary typeface, Degular, set in bold all caps, offering a striking and modernized look that significantly deviates from the previous partially lowercase design. This shift signifies a more contemporary and dynamic branding direction for the event.
A key highlight of the new logo is the pixelated ligature in place of the letter “N.” While this design choice is somewhat literal, it effectively encapsulates the digital connectivity theme central to ZapConnect. The pixelated “N” s, although visually lighter due to their consistent thickness with Degular stems, add a unique touch to the logo, symbolizing the cutting-edge nature of the conference.
Complementing the new logo is a series of eye-catching patterns developed by Jerry-Lee Bosmans. These intricate designs, while not directly linked to the theme of automation, add an artistic flair to the branding. The patterns are animated by MOUTHWASH Studios, contributing an additional layer of sophistication to the event’s visual narrative.
The application of the new identity across various platforms was notably well executed. The gridded layout of the patterns allowed for versatile and engaging visual expressions, enriching the event’s overall aesthetic. Despite using thick black strokes, which could be slightly overwhelming, the overall design maintained its effectiveness and appeal.
Motion applications, likely used in social media promotions and during the virtual event, were particularly noteworthy. These dynamic elements kept attendees engaged and immersed in ZapConnect’s online experience.
The 2023 ZapConnect conference marked a remarkable brand and identity evolution. The fresh logo and accompanying visual elements perfectly captured the essence of the event, blending modernity with digital innovation. This rebranding elevated the conference’s visual appeal and reinforced its stature as a premier gathering for automation enthusiasts and industry professionals.