Zerion Logo

Zerion LogoZerion Logo PNG

The Zerion logo is a visual metaphor for the company’s mission to make decentralized finance accessible and understandable. It reflects the beginnings of a team of developers and cryptographers who set out to break down barriers in working with DeFi, transforming complexity into simplicity and chaos into structure.

Zerion: Brand overview

Founded:2022
Website:zerion.io

In 2017, an ensemble of adept Ethereum developers and cryptographers created Zerion with an aspiration to simplify the intricate world of decentralized finance (DeFi). During this period, Ethereum and DeFi engagement demanded profound technical acumen, often alienating the ordinary user.

Driven by a vision to unlock DeFi’s true potential, Zerion’s founders recognized that an overhaul of the user experience was indispensable. This realization created a streamlined wallet and interface, enabling those without technical backgrounds to delve securely into the DeFi realm.

In 2018, after relentless efforts and refinement, Zerion introduced its beta version to the public. What set it apart was its groundbreaking DeFi interface. For the first time, users could seamlessly oversee their decentralized tokens, loans, and other positions through one consolidated view, demystifying the otherwise convoluted DeFi world.

With the dawn of 2019, Zerion secured $2 million in initial funding, backed by prominent investors such as Placeholder VC and Coinbase Ventures. These funds proved instrumental in fostering the company’s growth, facilitating the integration of renowned DeFi protocols like Uniswap, Compound, and Aave. As DeFi began to resonate with a broader audience, Zerion’s user base grew exponentially.

By 2021, Zerion had amassed a significant user base, with active monthly users surpassing 200,000. The firm’s momentum didn’t stop there. They successfully raised an impressive $8.2 million in a Series A round. These funds fueled further expansion and the launch of various offerings, including mobile applications, developer tools, solutions for institutions, and more.

Today, Zerion is synonymous with a gold standard in the DeFi interface arena. It acts as a beacon for everyday users, guiding them to seize the myriad opportunities within the DeFi landscape via its user-centric, non-custodial platform. Unwavering in its mission, Zerion remains dedicated to democratizing access to decentralized finance worldwide.

Meaning and History

Zerion Logo History

What is Zerion?

Zerion is an American software company and a decentralized app created to interact with its namesake crypto platform. Essentially, it’s a Web3 cryptocurrency wallet secured by proprietary technology that allows for safe monitoring of its status. The company’s headquarters are located in San Francisco, California.

2022 – 2023

Zerion Logo 2022

2023

Zerion Logo

The Zerion logo combines form and concept, infusing the design with meaning. Its minimalist style is rich in details that work together to create a powerful impression. The design is built around two components: a graphic symbol and text.

The symbol is the letter “Z,” represented as a pair of triangles with their sharp ends pointing toward each other. Their elongated shapes suggest rhythm, movement, exchange, or an infinite flow. White triangles stand out against a blue square with smooth corners, enhancing the effect. The blue color conveys the calm of technology, while the soft edges of the square give the symbol a sense of completeness and harmony.

Next to the symbol is “ZERION,” written in a clean, sans-serif font. The straightforward, even lines of the letters evoke a sense of stability and confidence. The font does not distract from the main design, leaving room for associations with progress and innovation.

The word sounds clear and assertive. Its form seems to reference the beginning of a new cycle, a starting point where technological ideas are born. It speaks simultaneously of a launch and confident forward movement.

The color palette is limited to two shades—blue and white. Blue evokes professionalism and technology, while white emphasizes lightness and purity. Together, they create a contrast that amplifies the visual impact.

The Zerion emblem tells a story of simplifying complexity, balancing movement and stability.