The Zerion logo is a visual metaphor for the company’s mission to make decentralized finance accessible and understandable. It reflects the beginnings of a team of developers and cryptographers who set out to break down barriers in working with DeFi, transforming complexity into simplicity and chaos into structure.
Zerion: Brand overview
In 2017, an ensemble of adept Ethereum developers and cryptographers created Zerion with an aspiration to simplify the intricate world of decentralized finance (DeFi). During this period, Ethereum and DeFi engagement demanded profound technical acumen, often alienating the ordinary user.
Driven by a vision to unlock DeFi’s true potential, Zerion’s founders recognized that an overhaul of the user experience was indispensable. This realization created a streamlined wallet and interface, enabling those without technical backgrounds to delve securely into the DeFi realm.
2018, after relentless efforts and refinement, Zerion introduced its beta version to the public. What set it apart was its groundbreaking DeFi interface. Users could seamlessly oversee their decentralized tokens, loans, and other positions for the first time through one consolidated view, demystifying the otherwise-convoluted DeFi world.
With the dawn of 2019, Zerion secured $2 million in initial funding, backed by prominent investors such as Placeholder VC and Coinbase Ventures. These funds proved instrumental in fostering the company’s growth, facilitating the integration of renowned DeFi protocols like Uniswap, Compound, and Aave. As DeFi began to resonate with a broader audience, Zerion’s user base grew exponentially.
By 2021, Zerion had amassed a significant user base, with active monthly users surpassing 200,000. The firm’s momentum didn’t stop there. They successfully raised an impressive $8.2 million in a Series A round. These funds fueled further expansion and the launch of various offerings, including mobile applications, developer tools, solutions for institutions, and more.
Today, Zerion is synonymous with a gold standard in the DeFi interface arena. It acts as a beacon for everyday users, guiding them to seize the myriad opportunities within the DeFi landscape via its user-centric, non-custodial platform. Unwavering in its mission, Zerion remains dedicated to democratizing access to decentralized finance worldwide.
Meaning and History
What is Zerion?
Zerion is an American software company and a decentralized app created to interact with its namesake crypto platform. Essentially, it’s a Web3 cryptocurrency wallet secured by proprietary technology that allows for safe monitoring of its status. The company’s headquarters are located in San Francisco, California.
2022 – 2023
2023
The Zerion 2023 logo combines a symbol and the brand name, united in a single graphic composition emphasizing minimalism and geometric forms. The symbolic part of the logo represents the letter “Z,” formed by two elongated triangles pointing toward each other and arranged horizontally. The placement of the elements conveys the idea of technological advancement and dynamism.
The symbol is enclosed within a neat square shape with rounded corners, providing a sense of completeness and visual balance. The white color of the triangles stands out in contrast against the blue background of the square. Blue is associated with innovation, reliability, and the technical progress of the company Zerion.
Next to the symbol is the name “ZERION,” set in a large font with clear, sans-serif letters. The geometry of the typeface aligns with the company’s image, reflecting its focus on technology and stability in its field.
The logo’s color scheme is white and blue, creating a perception of precision, professionalism, and the company’s technological orientation. The white shade complements the composition, ensuring a harmonious and minimalist appearance.
The entire Zerion logo aims to convey the ideas of dynamism, modern technological solutions, and brand stability.