007 Logo

007 Logo007 Logo PNG

Bondiana is one of the greatest movie series of our time, thanks to which the 007 logos are well known to action movie fans. It is as accurate as an accurate shot digging into a person’s memory like a steel bullet striking up to the cerebellum. The subconscious easily assimilates the emblem because it contains iconic elements of the cinematic masterpiece. It is both a key to the mystery and a weapon of retribution.

007: Brand overview

007 is the code name of James Bond, a secret agent of British intelligence, a character created by Ian Fleming. The author made Bond the main character of his works. However, the world fame of this character was brought to the film company Eon Productions, which made movies based on cult novels (with the exception of two films). Over time, the role of 007 has been played by many prominent modern actors. The number 007 itself is not a random set of numbers but the decoded cipher of the German diplomatic code, one of the legendary achievements of British naval intelligence.

Meaning and History

007 Logo History

Although it all began long before 1961, when Harry Saltzman and Albert Broccoli acquired the screen rights to adapt Fleming’s James Bond books, it was this period that was crucial. It was then that the partnership between the two producers led to the creation of the film company Eon Productions, which focused on the filming of the “Bondiana.” After the work was completed, the iconic logo appeared on the screens – a black gun. It was designed by Joe Caroff of United Artists.

The long evolution of the 007 emblems was due to changes in movie poster design. Different artists were hired for the job, each with their own style, so the gun and the agent’s code number were customized for them, not the other way around. The result was a string of variations of the same symbol that were not included in the official list.

Special attention to the iconic logo is paid to the inside corners, the ratio of the thickness of the numbers to the grip of the gun, dynamics, italics, and other small details. On posters and advertisements, the symbol looked different as it harmonized with the text. There are many more drawn variants in which the theme of the movie, the country of distribution, and the year of release are taken into account.

What is 007?

007 is the code designation of James Bond – a British intelligence agent working undercover. This secretive character appeared in the novels of writer Ian Fleming, who turned him into an iconic figure, going from book to book and then from movie to movie. This resulted in a series of movies with a similar title featuring the same main character. Over time, the role has been played by a variety of actors, from Sean Connery to Daniel Craig.

1962 – 1969

007 Logo 1962

The logo of this period traditionally consists of a combination of the numbers “0”, “0”, “7” and a firearm. Judging by the thin, elongated barrel and rounded trigger, it is a revolver. However, the sight is diagonal and located far from the edge. The author creatively combined the weapon with the secret agent’s code name, turning the last digit into a grip. Such simplicity pleased the viewers and critics, as it hit the target precisely.

1969 – 1973

007 Logo 1969

After the finalization, the logo took on a different style – heavy and rough. The italicized glyphs remained, as they play a key role in keeping the dynamic – as if the protagonist is dodging bullets, as in “The Matrix,” by tilting his body backward. This touch alludes to the invulnerability, high professionalism, and resilience of James Bond. In this case, the numbers have become wide and bold, reducing the internal gap at the zeros and the bend at the sevens. The improvised pistol changed as well. The trigger area became smaller, the trigger shorter, and the sights straighter. At the same time, the hammer acquired a diagonal extension and a rectangular shape.

1973 – 1985

007 Logo 1973

Although the “7” regained its deep inner curve and the glyphs became larger, this logo is considered the most unsuccessful. The reason is the lack of dynamism, as the designers aligned the numbers, making them vertical. A slight tilt remained only at the foot of the seven, imitating a pistol grip. The hammer returned to its rounded shape. The sight became lower and wider, hinting at a change in the brand of the weapon.

1985 – 1987

007 Logo 1985

This period is characterized by significant changes. The artists once again italicized the numbers in the logo. Secondly, they depicted oval zeros so that they would not appear bulky. Third, the sight became multistructured, with multiple levels. Fourth, the triggering zone was widened and enlarged.

1987 – 1995

007 Logo 1987

The 007 logo style search resulted in taller and narrower glyphs and a thicker gun. The sights became semicircular, and the barrel became two-tiered. This is another change from one type of firearm to another – a short-barreled firearm.

1995 – today

007 Logo

The main emphasis in the emblem of this period is on lightness and dynamism. The developers narrowed the figures but retained a wide inner space. This approach gave the logo airiness, inspiring viewers with a life-affirming idea: for the main character, everything comes easy and simple. This is the theme of the movie because it is not only a classic Western but also a cult detective whose protagonist needs to be “saved” for the next episode of the franchise. The designers removed the scope and artistically curved the hammer so that its contours resemble a bullet at the top.

Font and Colors

007 Emblem

The logo is in a typeface called 007 GoldenEye, created by Film Himmel (Jens R. Ziehn). The glyphs are bold, italicized, and wide, with large internal gaps. The color palette of the emblem is restrained: it is black. Other colors may be used in poster lettering (at least in early versions).

007 Symbol

007 Logo Color Codes:

  • The main 007 logo color is black (#000000).

There are some variations of the logo that use other colors:

  • Blue (#007dc5) is used in some versions.
  • Light blue (#007fc8) is used on posters and promotional materials.
  • Dark blue (#000077) has been used on some older posters.


What is the 007 logo?

The 007 logo is synonymous with James Bond, a character in the famous James Bond literary and movie franchise.

What does the number 7 in the word 007 stand for?

In the 007 identifier, the “00” part indicates the agent’s authority to eliminate threats. The “7” distinguishes him as the seventh operative in MI6, the British intelligence organization.

What does 007 mean in real life?

As part of the plot, the number “7” means that James Bond is the seventh agent to receive the “00” classification, authorizing him to use deadly force.

Why 007 and not 001?

In the James Bond universe, the number “00” signifies an agent authorized to kill. James Bond is given the number “7”, making him the seventh operative to hold this prestigious title. The story of how he achieved this status is told in the movie Casino Royale.

Is 007 a real-life code name?

In the fictional world of James Bond, his birth name is James Bond, not an alias. The 007 identifier is a codename that is assigned when Bond leaves MI6 for any reason, such as retirement or demise.