007 Logo

007 Logo007 Logo PNG

Bondiana is one of the greatest film series of modern times, making the 007 logos well-known to fans of action-packed movies. It’s as precise as a sharp shot, embedding itself into one’s memory like a steel bullet, striking down to the cerebellum. The emblem is easily absorbed by the subconscious because it contains iconic elements of the cinematic masterpiece. It is both a key to the mystery and an instrument of vengeance.

007: Brand overview

Founder:Eon Productions
007 is the code name for James Bond, a secret agent of British intelligence, who is a character created by Ian Fleming. The author made Bond the main character of his works. However, it was the film company Eon Productions that brought worldwide fame to this character by making films based on cult novels (with the exception of two movies). Over time, the role of 007 has been played by many outstanding contemporary actors. The number 007 itself is not a random set of digits but a decoded cipher of the German diplomatic code – one of the legendary achievements of British naval intelligence.

Meaning and History

007 Logo History

Although everything began long before 1961, when Harry Saltzman and Albert Broccoli bought the film rights to Fleming’s James Bond books, that period was decisive. It was then that the partnership of the two producers led to the creation of the film company Eon Productions, which focused on filming the Bondiana. After the completion of their work, the iconic logo – a black pistol – appeared on screens. It was designed by Joe Caroff from United Artists.

The long evolution of the 007 emblems is associated with changes in the design of movie posters. Various artists were hired for the job, each with their own style, so the pistol and the agent’s code number were adapted to them, not the other way around. In the end, a chain of variations of the same symbol emerged, but they didn’t make it onto the official list.

Particular attention in the iconic logo is paid to the inner corners, the thickness ratio of the digits and the pistol grip, the dynamics, italics, and other small details. In reality, this symbol looked different on posters and advertisements, as it was harmoniously integrated into the text. That is, there are many more drawn versions where the theme of the film, the country of distribution, and the year of release are taken into account.

What is 007?

007 is the code designation for James Bond – a British intelligence agent working undercover. This secret character comes from the novels of writer Ian Fleming, who turned him into a cult figure, transitioning from book to book and then from film to film. As a result, a series of movies with a similar title was created, featuring the same main character. Over time, various actors have played the role, from Sean Connery to Daniel Craig.

1962 – 1969

007 Logo 1962

The logo of this period traditionally consists of a combination of the digits “0”, “0”, “7”, and a firearm. Judging by the thin elongated barrel and rounded trigger, it is a revolver. However, the sight is diagonal and located far from the edge. The author creatively combined the weapon with the secret agent’s code name: he made the last digit into a handle. Such simplicity appealed to both viewers and critics, as it accurately hit the target.

1969 – 1973

007 Logo 1969

After being refined, the logo took on a different style – heavy and rugged. The italic placement of the glyphs remained, as it plays a key role in maintaining dynamism – as if the main character dodges bullets like in the Matrix, bending his body backward. This touch is a direct hint at James Bond’s invulnerability, his high professionalism, and resilience. In this case, the numbers are wide and bold, reducing the inner clearance of the zeros and the curve in the seven. The improvised pistol also underwent changes. The trigger area became smaller, the trigger hook shorter, and the sight straighter. At the same time, the hammer gained a diagonal extension and a rectangular shape.

1973 – 1985

007 Logo 1973

Although the “7” regained a deep inner curve and the glyphs became larger, this logo is considered the most unsuccessful of all. The reason is the lack of dynamism, as the designers aligned the numbers, making them vertical. A slight tilt remained only in the leg of the seven, which imitates the pistol grip. The hammer returned to its rounded shape. The sight became lower and wider, hinting at a change in the weapon brand.

1985 – 1987

007 Logo 1985

Significant adjustments characterize this period. First, the artists made the logo italic again. Second, they depicted oval zeros so they wouldn’t appear cumbersome. Third, the sight became multi-structured, with multiple levels. Fourth, the trigger area expanded and increased.

1987 – 1995

007 Logo 1987

The result of the search for the 007 logo style is taller and narrower glyphs, as well as a thicker pistol. The sight is now semi-circular, and the barrel has a double level. This is yet another replacement of one type of firearm with another – a short-barreled one.

1995 – today

007 Logo

The main focus of this period’s emblem is on lightness and dynamism. That’s why the developers narrowed the numbers but retained the wide internal space. This approach added airiness to the logo, instilling a life-affirming idea in the audience: everything comes easily and simply for the main character. This is the theme of the film, as it is not only a classic western but also a cult detective whose protagonist must be “saved” for the next franchise episode. The designers completely removed the sight and artistically bent the hammer so its contours resemble a bullet at the top.

Font and Colors

007 Emblem

The logo is designed with a custom typeface called 007 GoldenEye, created by Film Himmel (Jens R. Ziehn). The glyphs are bold, italic, and wide and have large internal clearances. The emblem’s color palette is restrained: it is black. In poster inscriptions, other colors may be used (at least in early versions, they are present).

007 Symbol

007 color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C