20th Century Studios Logo PNG
The restraint conveyed by the 20th Century Studios logo is misleading: the company is incredibly creative and is known for works such as Star Wars, The Simpsons, Titanic, Planet of the Apes, Futurama, Die Hard, and Avatar. Despite its predecessor’s glittering past, the revived studio uses a modest logo, favoring monochrome.
20th Century Studios: Brand overview
In 1935, Twentieth Century Pictures was born from the merger of Fox Film Corporation and the company of the same name. In 1985, the company was bought by News Corporation, controlled by Rupert Murdoch, and was renamed 20th Century Fox. In the second half of the 20th century and early 21st century, the studio became known for several blockbuster films such as Star Wars, Titanic, and Avatar. The studio’s successes cemented its status as one of the top six American movie studios.
A watershed event occurred in 2019 when The Walt Disney Company acquired the studio in a deal valued at $71.3 billion. Rupert Murdoch’s Fox Corporation retained assets such as Fox News and Fox Sports as part of the deal. A year after the acquisition, the studio changed its name to become 20th Century Studios and was integrated into Disney’s vast media assets.
The studio is known for high-profile franchises such as Avatar, Planet of the Apes, Die Hard, and more. It has also received critical acclaim for films such as “12 Years a Slave” and “Bohemian Rhapsody.” Despite losing its status as an independent company, 20th Century Studios remains an important player in the Hollywood film industry under the umbrella of The Walt Disney Company.
Meaning and History
Although 20th Century Studios came into existence in 2020, its roots date back to 1935 when Fox Film and Twentieth Century Pictures merged. The merger resulted in the 20th Century Fox brand, from which the studio inherited a rich cinematic heritage. Its modern logo is borrowed from one of its predecessors, 20th Century Pictures. The specialists of the Picturemill agency worked on updating the visual identity. They developed a modernized symbol of the film company, which traces the aesthetics of the old symbolism. The designers also redesigned the text part, using a modified version of the Proxima Nova font.
What is 20th Century Studios?
20th Century Studios is the new name of an old film company that has produced many beloved movies, including Star Wars, The Simpsons, Titanic, Planet of the Apes, Futurama, Die Hard, and Avatar. It came into existence in 2020, renamed by The Walt Disney Company, which owns it. After the rebranding, the studio received a different name and a modernized logo.
2020 – today
The 20th Century Studios logo hasn’t changed much since 20th Century Fox; it has kept its original style and basic details, so at first glance, it looks the same as before. But there are still differences, although the design is indeed identical. This is due to the familiar and easily recognizable emblem so that viewers perceive the company’s films not as new works of an unknown producer but as the work of a seasoned professional with interesting content.
Key to the visual identity is the pedestal in the form of a three-tiered inscription and the surrounding spotlights – traditional movie equipment. The name is located on the side, so the letters in the foreground are larger than in the background. They are also complemented by wide shadows, creating an effect of depth. Between the lines, there are long white stripes that form word pads. Ramps are located to the right and left of the text and consist of two elements. The light from them goes upwards, penetrating the darkness.
Font and Colors
For the lettering, the designers chose a modernized version of Proxima Nova, a classic medium-density font. The customized version adapts to the jagged lines going off into the distance. Like the font on the previous logo, it is devoid of serifs, which is characteristic of the identity of this film company.
The color palette remains unchanged: it is predominantly monochrome. The combination of black and white allows the studio to maintain the necessary contrast of shadows and light, turning static objects into convex, expressive, mysterious, and dynamic.
20th Century Studios Logo Color Codes:
Original Logo:
- Black (#000000); White (#FFFFFF)
Modern Logo:
- Deep Violet (#27076E); Spanish Gray (#96979B)
FAQ
Why did the renaming of 20th Century Fox happen?
20th Century Studios is a young film company with a rich past because its roots come from 20th Century Fox, which came into being in 1935 as a result of the merger of Fox Film and Twentieth Century Pictures. Everything that was released under this brand was world-famous and sensational. Therefore, when the legendary spotlights appeared on the screen, pointing upwards, and sounded a triumphant fanfare, the audience was looking forward to an exciting spectacle. And the expectations were met. Then, 20th Century Fox was taken over by The Walt Disney Company, which in 2020 acquired and completely reorganized the company, launching a completely different brand.
What is the difference between 20th Century Fox and 20th Century Studios?
Disney acquired 20th Century Fox and other key assets of 21st Century Fox under a 2017 agreement, which was finalized in 2019, for an estimated value of 71 billion. Subsequently, in 2020, Disney rebranded the studio, renaming it 20th Century Studios.
Who founded 20th Century Studios?
The original 20th Century Studios emerged from two independent companies, Fox Film Corporation, founded by William Fox on February 1, 1915, and Twentieth Century Pictures, founded in 1933 by Joseph M. Schenck and Darryl F. Zanuck.
20th Century Studios or Fox?
For a long time, the film studio operated under the name 20th Century Fox to maintain its brand reputation, including its recognizable logo and musical fanfare, even as the years moved into the 21st century.
Why is it called 20th Century Studios?
The name change was originally announced on April 16, 2013, as Fox Group. The renaming was intended to preserve the historical significance of 20th Century Fox while signaling the company’s future trajectory.
