3M Logo

3M Logo3M Logo PNG

Only through its activity, constant development, and dedication has the company been able to reach such heights, states the 3M emblem. The emblem symbolizes the high position, lucrative deals, and power of the conglomerate.

3M: Brand overview

3M is a multi-structured conglomerate from the United States, covering a wide range of activities. Apart from consumer products, it is involved in manufacturing industrial products, products for maintaining safety in the workplace, and healthcare products. The product range comprises about 60 thousand items offered under several brand names. For example, the company specializes in adhesives, fireproofing, window films, insulation, orthodontic and dental materials, automotive cosmetics, laminates, abrasives, electronic circuits, medical software, and others. The company is headquartered in Maplewood, Minnesota (near St. Paul). Production sites are located in more than 70 countries around the world. The year of the company’s foundation is 1902.

Meaning and History

3M Logo History

In the early 20th century, five businessmen came together to create a mining company in Two Harbors. They were Hermon Cable, John Duane, William McGonagle, Henry Bryan, and Danley Budd. They decided to specialize in corundum, but the deposit turned out to be anorthosite, which had no commercial value. Dwan immediately withdrew from the founders and took his share. In 1905, the company was taken over by Edgar Ober and Lucius Ordway. It also moved several times to other cities.

The company is very diversified, so it is divided into four business groups: producing products for industrial and safety, transportation and electronics, consumer products, and health care. It covers so many different areas that it has outgrown its old name, turning it into a “cypher.” The brand was originally called Minnesota Mining and Manufacturing Corporation, then MMM. It was then shortened to 3M by the number of letters M. This was reflected in the corporate identity.

1906 – 1938

3M Co (first era) Logo 1906

The debut logo shows a black diamond arranged horizontally. On it, “3M CO” is written twice in white letters in different configurations. The geometric figure is enclosed in a double frame, forming a wide band, which contains the full name of the company. It is placed within a circle.

1926 – 1938

Three M Logo 1926

A simple emblem consisting of text was used in parallel for some time, as the designers replaced the number 3 with its verbal designation. Therefore, the individual emblem had the word “Three M’s” written on it. The letter “M” has two large dots on the sides, and the letter “Three” has serifs on each stroke.

1937 – 1942

3-M Logo 1937

The desire for brevity was particularly evident in 1937 when a logo of one letter and one number was approved. The letters “3” and “M” are typed in bold type. Between them, there is a diamond-shaped hyphen with a diagonal slope. The main color is black and white.

1938 – 1942

3M Co Logo 1938

The emblem is multi-part: it consists of several parts with a large number of elements. In the center, as before, a horizontal black rhombus with a white inscription. Below it are the letters “B” and “A,” as well as the designation “SINCE 1828”. Around it is the updated company name, “Minnesota Mining & MFC CO.” Below it are the city and state in which the company operates – “St. Paul Minn.” The wordmark is separated on both sides by wavy strokes.

1942 – 1944

3M Logo 1942

After experimenting with graphic elements, the firm got the simplest possible emblem. It has only two details: the number “3” and the letter “M.” They are wide, with serifs and a thin white border.

1944 – 1948

3-M Logo 1944

A short hyphen reappeared between the numeral “3” and the letter “M.” The style of this logo is similar to the 1937-1942 version. They have the same bold letters with pointed ends. The difference lies in the separating hyphen: it is beveled to the other side.

1948 – 1950

3M Logo 1948

The redesign brought minor changes: the separator between the number and the letter disappeared.

1950 – 1951

3M Company Logo 1950

This period is notable for the appearance of the oval, which the developers later used repeatedly. They also updated the writing style of the name, choosing a serif font with thin side strokes on the right side. Underneath the “3M” lettering is the word “COMPANY” in thin letters.

1951 – 1954

3M Logo 1951

The designers removed the oval border, leaving only the corporation’s name. In addition, they colored the lettering white and added shadows to it, making it three-dimensional. The developers kept the serifs.

1952

3M Logo 1952

A similar version with elongated black characters existed at the same time.

1952 – 1954

3M Brand Logo 1952

The oval on the logo has a black fill. On its background, there is the company name written in white font in upper case. The letter “M” has wide serifs. At the bottom is the word “BREND” in a delicately grotesque style.

1953 – 1954

3M Line Brand Logo 1953

The logo is complemented by a black border. A thin line surrounds the outline lettering “3M” with shadows on the right side. At the bottom, the designers placed the word “Line” created from three pieces of rope. The first piece is used for the letter “L,” the second for the dot over the “i,” and the third for the letter “ine.” The miniature inscription “BREND” can also be seen here, which is also made as an outline.

1954 – 1955

3M Company Logo 1954

The designers returned to the 1952 version, surrounding the black oval with two laurel branches. In addition, the word “BREND” was replaced by “COMPANY”.

1954 – 1957

3M Company Logo 1954-1957

This emblem differs from the previous one in only two details. It does not have a laurel wreath, and the word “COMPANY” is typed in a larger font.

1955 – 1958

3M Research Logo 1955

The company management returned to the 1954 emblem.

1955 – 1957

3M Company Logo 1955

The letter “M” has smooth serifs, and the letter “3” has dots on the ends. “PRODUCT OF” is inscribed at the top and “RESEARCH” at the bottom. Both words are in the same style as the abbreviated brand name.

1956 – 1957

3M Logo 1956

The design became strict and geometric. Classic letters and numbers were used on the emblem.

1957 – 1958

3M Brand Logo 1957

The company chose an old mark dating back to the 1950s to signify its identity. The only difference between the two was the frame. It was now thinner.

1958 – 1960

3M Brand Logo 1958

In this case, the designers returned to the 1954 emblem with a wreath of laurel branches.

1960

3M Brand Logo 1960

Using the previous emblem, they removed the word “BREND” and replaced it with the word “COMPANY.”

1960 – 1961

3M Logo 1960

After another update, the emblem looked like the 1951 version, only now it was black instead of white. One more thing: the letter “M” was higher than in the old logo, so it became equal to the number “3”.

1961 – 1978

3M Logo 1961

To modernize the graphic symbol, the company management approved a very original modification of the logo, created by the firm of Gerald Stahl & Associates. Alphabetic and numeric serifs are present, but they are located “backward” – not outside, but inside. At the bottom of the letter “M,” there is a white line and two pluses (+).

1978 – today

3M Logo

A themed sign was proposed by the studio of Siegel & Gale. Consists of a large “3M” lettering painted in red. The letter and number are close together and merge at two points. They are flat, smooth, and chopped.

Font and Colors

3M Emblem

Despite the abundance of logos, they are monotonous and include two basic elements: a letter and a number. Occasionally, an oval, rhombus, laurel wreath, and clarifying lettering appear.

3M Symbol

The 3M logo now uses Helvetica Black, a font designed by Eduard Hoffman and Max Miedinger. The color palette is the same: it has always consisted of black and white. But the modern version of the logo is colored red.

3M Logo Color Codes:

  • Red color: Hex: #F11523; RGB: (241, 21, 35); CMYK: (0, 0.912, 0.854, 0.054); Pantone: PMS 185C

FAQ

What is the 3M logo?

Designed in 1978, the 3M logo has a strikingly bold Helvetica-style font. The numbers and letters are linked together to form a single design element. The main color is scarlet red, changing to black in printed versions.

What is the 3M font?

Helvetica and Times fonts were chosen for 3M’s branding materials. Given that Helvetica was already used for the Scotchgard logo and its tagline, it is also recommended for headlines and subheadings.

What does 3M produce?

3M manufactures and markets a wide range of products, from industrial safety products to healthcare and household chemicals. The Safety & Industry division generates the highest revenue and profit margins among the various business segments.