The 4chan logo is a symbol of the search for like-minded people. The emblem shows the union of people who want communication, love, and friendship. It is on the forum; if you are lucky that users can find their four-leaf clover, their luck.
4chan: Brand overview
Founded: | October 1, 2003 |
Founder: | Hiroyuki Nishimura |
Website: | 4chan.org |
Meaning and History
The famous image board influences the World Wide Web as an incubator of behavioral patterns and memes. What happens within the walls of 4chan will sooner or later go beyond it, forming new trends in Internet culture. Practical jokes and jokes end up on other social networks and sometimes in the real world. But this is not always beneficial: because of the permissiveness, the site was involved in several unpleasant stories.
In particular, its anonymous visitors called for charging the iPhone 6 in the microwave, published fake threats about the impending terrorist attacks, and engaged in cyberbullying of the 11-year-old girl Jessi Slaughter. But there are dozens of other topics on 4chan covering politics, science, music, technology, fashion, fitness, and cooking. The forum’s huge segments are occupied by discussing Japanese cultural products, which is not surprising, given its proximity to the Futaba channel.
What is 4chan?
4chan is an anonymous forum where users can exchange text messages and images. It was created in 2003 for anime enthusiasts and was used as an alternative to Futaba Channel. Later, the list of topics expanded, and users began discussing Japanese animation and sports, politics, literature, video games, and much more. Because 4chan allows users to remain anonymous, it often features provocative and offensive content.
The site’s logo is also associated with manga, with a fictional character named Yotsuba Koiwai. The main character of the comic book series Yotsuba &! is known for her iconic looks. She is a green-haired girl with four pigtails, which resemble a four-leaf clover due to their characteristic shape.
The 4chan logo was painted with four clover leaves. They are split and heart-shaped because they are an allusion to Yotsuba Koiwai braids. Whoever decided to use the plant symbol chose it because of a play on words. As you know, the four-leaf clover is relatively rare, except for specially bred multi-leafed varieties. According to ancient beliefs, it brings good luck to those who find it.
The English-language imageboard creators noticed that the words “4chan” and “fortune” sound the same, so they drew parallels between them at the visual identification level. This is how the forum got its logo, complemented by the world-famous symbol of good luck. And the number of clover leaflets coincided very conveniently with the number “4” in the name of the anonymous web forum.
The logo had two purposes. The first is to outline the main thematic direction of 4chan: anime, manga, and everything related to them. The second is to attract new users’ attention to create an easy and trusting atmosphere of communication.
Font and Colors
Next to the green “hearts” is the name of the imageboard. It is written in the grotesque Tahoma Bold and consists of lowercase letters. Typographer Matthew Carter created the font chosen by the designers for Microsoft Corporation. It was used in Windows OS to make the text easier to read, even with small windows.
The inscription “4chan” is dark red, and the four-leaf clover fragments are painted in several shades of green at once. The emblem authors decided to do without a gradient and combined the colors, separating them with clear boundaries.
4chan color codes
Dark Red | Hex color: | #990000 |
---|---|---|
RGB: | 153 0 0 | |
CMYK: | 0 100 100 40 | |
Pantone: | PMS 7626 C |
Pakistan Green | Hex color: | #006600 |
---|---|---|
RGB: | 0 102 0 | |
CMYK: | 100 0 100 60 | |
Pantone: | PMS 355 C |
Feijoa | Hex color: | #a4cf88 |
---|---|---|
RGB: | 164 207 136 | |
CMYK: | 21 0 34 19 | |
Pantone: | PMS 359 C |
Apple | Hex color: | #5ba43e |
---|---|---|
RGB: | 91 164 62 | |
CMYK: | 45 0 62 36 | |
Pantone: | PMS 361 C |
Deep Green | Hex color: | #0e700c |
---|---|---|
RGB: | 14 112 12 | |
CMYK: | 87 0 89 56 | |
Pantone: | PMS 355 C |