The infamous 4chan imageboard was launched in 2003 by New Yorker Christopher Poole, a 15-year-old teenager who wanted to make an American counterpart to the Japanese site Futaba channel. He even lured away some of the users from there and copied fragments of the source code. 4chan quickly gained popularity, outstripping its predecessor. Unlike other forums, it does not require registration and allows you to remain anonymous. This is a place where people can get rid of any social rules and communicate on different topics.
Meaning and History
The famous image board influences the World Wide Web as an incubator of behavioral patterns and memes. What happens within the walls of 4chan will sooner or later go beyond it, forming new trends in Internet culture. Practical jokes and jokes end up on other social networks and sometimes in the real world. But this is not always beneficial: because of the permissiveness, the site was involved in several unpleasant stories.
In particular, its anonymous visitors called for charging the iPhone 6 in the microwave, published fake threats about the impending terrorist attacks, and engaged in cyberbullying of the 11-year-old girl Jessi Slaughter. But there are dozens of other topics on 4chan covering politics, science, music, technology, fashion, fitness, and cooking. The forum’s huge segments are occupied by discussing Japanese cultural products, which is not surprising, given its proximity to the Futaba channel.
The site’s logo is also associated with manga, with a fictional character named Yotsuba Koiwai. The main character of the comic book series Yotsuba &! is known for her iconic looks. She is a green-haired girl with four pigtails, which resemble a four-leaf clover due to their characteristic shape.
The 4chan logo was painted with four clover leaves. They are split and heart-shaped because they are an allusion to Yotsuba Koiwai braids. Whoever decided to use the plant symbol chose it because of a play on words. As you know, the four-leaf clover is relatively rare, except for specially bred multi-leafed varieties. According to ancient beliefs, it brings good luck to those who find it.
The English-language imageboard creators noticed that the words “4chan” and “fortune” sound the same, so they drew parallels between them at the visual identification level. This is how the forum got its logo, complemented by the world-famous symbol of good luck. And the number of clover leaflets coincided very conveniently with the number “4” in the name of the anonymous web forum.
The logo had two purposes. The first is to outline the main thematic direction of 4chan: anime, manga, and everything related to them. The second is to attract new users’ attention to create an easy and trusting atmosphere of communication.
Font and Colors of the Emblem
Next to the green “hearts” is the name of the imageboard. It is written in the grotesque Tahoma Bold and consists of lowercase letters. Typographer Matthew Carter created the font chosen by the designers for Microsoft Corporation. It was used in Windows OS to make the text easier to read, even with small windows.
The inscription “4chan” is dark red, and the four-leaf clover fragments are painted in several shades of green at once. The emblem authors decided to do without a gradient and combined the colors, separating them with clear boundaries.