AbbVie Logo PNG
The simplicity radiating from the AbbVie logo has a deep meaning because this company emerged from a more experienced and older company. The emblem conveys its continuity, indicating the direction of activity and personifying professionalism. Sleek lines, smooth transitions, and clean glyphs emphasize minimalism.
AbbVie: Brand overview
AbbVie is a medical company related to Abbott, which 2011 announced its separation into two independent entities. The official year of the company’s founding is 2013, when it was officially incorporated. The newly created company specializes in the production of new-generation pharmaceuticals. Its founder is S. Nikhil Kumar.
Meaning and History
Abbott’s high demand for branded drugs was the basis for establishing this company. Since the parent company had other business lines besides pharmaceuticals, it planned to spin off its pharmaceutical division into a separate industry. This decision was made in 2011 and formalized in 2013. Thus, a subsidiary structure appeared, the identity of which includes the name of the donor corporation.
Indeed, the AbbVie logo combines two bases. The first is an abbreviation of Abbott, and the second is the Latin word “vie,” which means “life.” The emblem carries many meanings that echo each other, creating an aura of high professionalism, reliability, and trust. The minimalist symbol conveys these concepts.
What is AbbVie?
AbbVie represents the medical industry and is a pharmaceutical company producing widely sought-after medicines. It was founded in 2013 by S. Nikhil Kumar, building on the centuries-old legacy of parent company Abbott, which split into two parts.
2013 – today
The simple shape, light, airy, and transparent logo conveys the main marketing objective of the product – affordability. In other words, the thin lines and light background hide a unified message to stakeholders: this company’s products are essential, safe, and worthy of attention.
The AbbVie logo is textual. It consists of the company name printed in lowercase letters. However, the letters are large, massive, and wide. A small flattening at the top and bottom gives them originality and simplicity—stylishness. The brevity of the logo is very favorable for the pharmaceutical company, as consumers perceive it as accessible.
The letters consist of thin black lines and have rounded edges on all sides. The exception is the letters “v” and “i” as they cannot be smooth by nature; otherwise, they would turn into different glyphs. The combination of a light background and narrow dark lines speaks of the pharmaceutical company’s openness, focus on a wide consumer segment, and desire to be useful to all.
Font and Colors
AbbVie chose a specially designed font for its logo, with glyphs resembling geometric figures and rounded corners. The letters’ shape resembles fonts such as Zekton Extended Regular and Controller Two.
The emblem’s color palette is restrained and simple but not monochromatic. If you look closely, you will notice that the letters are not black but dark blue.
FAQ
Is AbbVie a large pharmaceutical company?
Yes, AbbVie is a major player in the pharmaceutical industry. In 2022, it was part of the Eli Lilly, Johnson & Johnson, Merck, and Pfizer group, with a total revenue of $81.9 billion.
What does AbbVie stand for?
The name “AbbVie” combines “Abbott,” the predecessor parent company, and “vie,” the Latin root word for “life.”
What is the controversy surrounding AbbVie?
AbbVie is embroiled in litigation about the high cost of its flagship drug, Humira. Allegations suggest that the company’s practices helped pharmacy benefit managers make additional profits from the sale of the drug.
What is AbbVie known for?
The company is primarily known for its drug Humira, which is designed to treat severe rheumatoid arthritis and Crohn’s disease.
Where is AbbVie located?
AbbVie Inc. is headquartered in North Chicago, Illinois. In terms of revenue, it ranks sixth among biomedical companies.
