Potloc, a market research firm, recently announced a rebranding that marks a shift in its focus toward working exclusively with consulting and private equity (PE) firms. Established in 2014, Potloc has made a name for itself with innovative approaches, including its proprietary Social Media Sampling technique. Now, the firm is refining its services to provide more tailored solutions for consulting and PE clients, offering deep insights and long-term value.
As part of the rebrand, Potloc introduced a new tagline, “Streamlined Performance,” reflecting its updated mission to deliver precision, clarity, and efficiency in its offerings. This tagline emphasizes Potloc’s belief in the power of insights, positioning the firm as a forward-thinking leader in market research.
A new logo that reflects a more professional and analytical approach is central to the rebranding. The previous design featured a soft symbol with a bright pink “S” and a rounded typeface, representing the company’s dynamic approach to data collection. While this added energy and modernity, the new logo takes a more minimalist, serious tone, better aligning with the consulting and PE focus. The black-and-white color palette conveys professionalism and authority. The geometric emblem, with its sharp angles and abstract shapes, symbolizes precision, analytics, and data-driven insights.
The new logo’s typography has been updated. The soft, rounded edges of the old font have been replaced by a stronger, more angular typeface that exudes confidence and modernity. The clean design ensures adaptability across various digital and print platforms, making it versatile.
This rebrand underscores Potloc’s commitment to advancing its role in the market research industry, especially within consulting and private equity. The new visual identity, focused on professionalism and precision, reflects the company’s evolution as it continues to offer cutting-edge solutions for its clients. The updated logo and streamlined design reinforce Potloc’s position as a trusted partner for businesses seeking to leverage data for growth and success.
