AccessAir Logo

AccessAir LogoAccessAir Logo PNG

AccessAir: Brand overview

AccessAir, a relatively small regional airline, operated in the U.S. for a short time, from 1998 to 2001. Headquartered in Des Moines, Iowa, the airline primarily served the air transportation needs of small communities in the Midwestern United States.

The airline’s fleet consisted of small turboprop airplanes, with notable models including Beechcraft 1900s and Embraer EMB-120 Brasilia. At its peak, AccessAir served about 20 destinations located in states such as Iowa, Illinois, Wisconsin, Minnesota, Missouri, Missouri, Nebraska, and Michigan. The airline’s main operating hubs were located in Des Moines, Iowa, and Chicago’s Midway Airport.

To differentiate itself in the highly competitive airline market, AccessAir adopted a unique strategy to enhance the customer experience. It included providing luxury amenities such as leather seats, seamless luggage transfers, and exclusive lounges designed for business travelers.

However, despite all these efforts, AccessAir faced the inevitability of ceasing operations in 2001, just two years after starting operations. This was largely due to its inability to generate sufficient profits from its routes. In addition, the airline struggled against stiff competition from major players in the airline industry, such as United, Northwest, and American Airlines.

Eventually, faced with an impossible financial crisis and unable to raise additional funding, AccessAir declared bankruptcy in 2001. This led to the liquidation of its assets and the subsequent layoff of about 800 employees.

Although AccessAir’s tenure was short, it took its rightful place among the pioneering airlines that aimed to restore air service to small communities in the Midwestern United States. AccessAir can thus be remembered as a short-lived but significant regional airline that operated in the U.S. Midwest from 1998 to 2001, after which it was inevitably discontinued.

Meaning and History

AccessAir Logo History

1998 – 2001

AccessAir Logo

The stylized letter “A” in the AccessAir logo consists of two wide diagonals connected to each other and a curved bar that makes the letter “A” look like the “@” symbol. The ascending line is associated with flight, progress, and innovation. It reflects the company’s connection to the aviation industry and hints at efficient customer service. The red color also symbolizes dynamism. The brand name in black complements the graphic symbol. The lettering is located at the bottom and is typed in capital letters with an enlarged “A.” The thin, italic font creates a sense of movement.

The upward pointing line in the stylized letter “A” also indicates a commitment to achieving high standards in aviation services. The use of red in the logo serves as a powerful visual signal of the energy and passion that are essential attributes of the rapidly growing aviation sector. The italic font creates a sense of movement and brings a modern aesthetic to the visual identity of the brand.

AccessAir Logo Color Codes:

  • black: (#000000)
  • bright red: (#D40000)