Advan Logo PNG
Advan: Brand overview
Yokohama Rubber Company introduced the ADVAN brand in 1978, launching an innovative line of high-performance tires. The name “ADVAN” comes from the Latin “advenire,” which translates to “to arrive.” The first tire, the ADVAN HF, aimed to provide exceptional traction in wet and dry road conditions. This tire succeeded in Japan and cemented Yokohama Rubber’s position as a premium manufacturer.
In the early 1980s, Yokohama Rubber boldly decided to equip ADVAN tires on cars competing in famous motorsports events such as the World Rally Championship (WRC), the European Formula 3 Championship, and the 24 Hours of Le Mans. This move proved beneficial, as cars with ADVAN tires achieved significant results, which increased brand recognition internationally.
ADVAN tires are the first choice of motorists who want to maximize their vehicles’ performance. They provide excellent performance, handling, and durability in various sizes and specifications, from sports cars to luxury sedans.
In 1976, Yokohama Rubber Company set out to create an unparalleled tire in wet performance worldwide. Using its state-of-the-art technology, the company revolutionized the tire industry.
In 1978, ADVAN introduced the ADVAN HF tire, significantly changing the industry. With superior durability and performance, this innovative product quickly gained widespread acceptance among drivers.
In 1980, ADVAN tires first appeared in the Suzuka Great 20 race of the Japanese Formula 2 Championship, where they quickly gained a reputation for reliability and handling.
In 1981, ADVAN tires significantly impacted the World Rally Championship (WRC), transforming the sport and becoming the preferred choice of the world’s leading drivers.
In 1982, ADVAN tires made history in the European Formula 3 Championship, providing drivers with successful and illustrious careers.
In the prestigious 24 Hours of Le Mans race, ADVAN tires became the tire of choice among top drivers, providing superior grip and stability.
In the 1990s, ADVAN tires gained popularity in the United States and Europe, becoming one of the most sought-after tires among racers.
Throughout the 2000s, ADVAN tires were the tire of choice for various motorsports events, from the adrenaline-pumping Formula Drift to the demanding World Touring Car Championship and Super GT Series races.
Over the 2010s, ADVAN tires have been continuously improved and refined, offering various sizes and specifications to meet driver needs.
Meaning and History
What is Advan?
This is a manufacturer of aluminum wheels and tires focused on high-performance characteristics. The company initially specialized in motorsports, but its products have since gained broad recognition. Today, it produces tires not only for race cars but also for aviation and luxury vehicles used across Europe.
1979 – today
The ADVAN logo is designed to be bold and energetic, evoking the world of speed and motorsports. The main graphic element consists of three red diagonal stripes resembling tire marks left on a racetrack during acceleration. These stripes, shaped as parallelograms of varying widths, partially overlap the company name, which is rendered in large white letters. This text and graphic elements integration creates a cohesive and fast-moving visual impression.
The name “ADVAN” is set in a clean, sans-serif typeface, making it highly legible and direct. The white lettering stands out sharply against the black background, adding clarity and visual impact to the logo.
The color palette is high-contrast: the black background conveys premium quality, while the vivid red stripes represent power and energy, reflecting the brand’s racing DNA. The red elements stand out boldly against the black, emphasizing the dynamic nature of the design.
Visual cues in the logo directly reference the company’s core products—automotive tires and wheels. The three red lines suggest tread marks, reinforcing the connection to tire performance, durability, and the dual-layer structure typical of ADVAN products. Through a streamlined design, the brand positions itself as a professional manufacturer known for producing reliable, high-performance tires for everything from daily driving to the extreme demands of racing.
The ADVAN logo expresses speed, quality, and technical precision, forming a strong visual identity for a brand dedicated to delivering confidence and reliability on the road.