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Yokohama Rubber Company introduced the ADVAN brand to the world in 1978, launching an innovative line of high-performance tires. The name “ADVAN” comes from the Latin “advenire,” which translates to “to arrive.” The first tire, the ADVAN HF, was aimed at providing exceptional traction in wet and dry road conditions. This tire was a success in Japan and cemented Yokohama Rubber’s position as a premium tire manufacturer.

In the early years of the 1980s, Yokohama Rubber made the bold decision to equip ADVAN tires on cars competing in such famous motorsports events as the World Rally Championship (WRC), the European Formula 3 Championship, and the 24 Hours of Le Mans. This move proved to be beneficial as cars with ADVAN tires achieved significant results, which increased brand recognition internationally.

ADVAN tires are the first choice of motorists to maximize the performance of their vehicles. ADVAN tires provide excellent performance, handling, and durability in a variety of sizes and specifications, from sports cars to luxury sedans.

In 1976, Yokohama Rubber Company set out to create a tire that was unparalleled in the world in its wet performance. Using its state-of-the-art technology, the company revolutionized the tire industry.

In 1978, the ADVAN HF tire, introduced by ADVAN, introduced a significant change in the tire industry. With superior durability and performance, this innovative product quickly gained widespread acceptance among drivers.

In 1980, ADVAN tires made their first appearance in the Suzuka Great 20 race of the Japanese Formula 2 Championship, where they quickly gained a reputation for reliability and handling.

In 1981, ADVAN tires made a significant impact on the World Rally Championship (WRC), transforming the sport and becoming the preferred choice for the world’s leading drivers.

In 1982, ADVAN tires made history in the European Formula 3 Championship, providing drivers with successful and illustrious careers.

In the prestigious 24 Hours of Le Mans race, ADVAN tires became the tire of choice among top drivers, providing superior grip and stability.

In the 1990s, ADVAN tires gained popularity in the United States and Europe, becoming one of the most sought-after tires among racers.

Throughout the 2000s, ADVAN tires were the tire of choice for a variety of motorsports events, from the adrenaline-pumping Formula Drift to the demanding World Touring Car Championship and Super GT Series races.

Throughout the 2010s, ADVAN tires have been continuously improved and refined, offering a wide range of sizes and specifications to meet a variety of driver needs.