The Adventure Time logo is a heroic symbol of the comedy animated series. It appears as a legendary sign of opposition to all negativity, although the characters themselves evoke a positive smile when looked at. Such an emblem emphasizes the seriousness of the surrealist cartoon concept despite the amusing nature of the main characters.
Adventure Time: Brand overview
Founded: | April 5, 2010 – September 3, 2018 |
Founder: | Cartoon Network |
Headquarters: | United States |
Meaning and History
The idea of creating Adventure Time emerged after the appearance of a short film that was part of Random! Cartoons aired on Nicktoons in 2007. However, after it went viral online, the channel declined further production, and the filming was halted entirely. This occurred even before Cartoon Network commissioned Fred Seibert and Pendleton Ward to create something similar.
Pendleton Ward drew inspiration for the creative work from various sources. He was inspired by video games (particularly Dungeons & Dragons), animated masterpieces (My Neighbor Totoro by Hayao Miyazaki), and other sources. As a result, the series’ main characters are quite unusual, and their adventures resemble quests. The cartoon was created using hand-drawn sketches instead of computer graphics. The storyboard determined the characters’ dialogue and actions, significantly impacting the filming duration. Each episode took 8-9 months to complete. Therefore, work was carried out simultaneously on multiple episodes – they were filmed in parallel.
The Adventure Time logo appeared in 2007. Its concept was derived from the original animated film, which was considered a pilot. As a result, all logos share similarities in elements, colors, and design. They perfectly match the adventure style while steering clear of humor, as the creators wanted to emphasize the underlying seriousness of the animated series.
What is Adventure Time?
Adventure Time is an animated film based on the concept of writer and director Pendleton Ward. The American animated series tells the story of a boy named Finn and his talking dog named Jake, who can magically change size and shape. They live in a post-apocalyptic time in the city of Ooo. The series consists of 10 seasons, which include 283 episodes. Full-scale filming lasted eight years: from 2010 to 2018.
2007
The pilot project used a graphical-text logo with no predominance of word elements over drawn ones, as they were harmoniously combined. The film’s title was arranged in two levels. It was red and resembled fragments of a brick wall in texture, with characteristic “cracks.” The central part of each letter took the shape of a mountain ridge.
In the word “Adventure,” all glyphs were lowercase, except for the first one, which was uppercase. The inscription “Time” was more exotic: some uppercase letters were replaced with a wide sword fragment running through the entire word. Its handle was located before the “T,” and its edge ended at the “E,” forming the central segment. The blade was silvery and shiny. A blue gemstone adorned the brown handle.
2010 – 2018
After the resumption of Adventure Time’s filming, the designers retained the logo of the pilot project. They merely modernized it slightly, making minor adjustments. For instance, the sword’s blade became dark gray with a distinct thin stripe in the middle. The creators also repainted the handle gold and replaced the uneven pommel with a round one. They made the inscription slightly thinner, more expressive, and cleaner.
Font and Colors
The typeface used in the fantasy series’ logo is Adventure Time, created by Font Meme specifically for this animated film. At the same time, the letters resemble the symbols of another font—Thunderman by Tmanfan. They are visually similar but not identical.
The emblem’s palette is bright and attractive. The predominant color is brick red, with black veins used for the letters. The sword is painted brown and silver, while the precious gem is blue.