Advocare Logo PNG
AdvoCare International was founded in 1993 by Charles Ragus, a former NFL player and regional vice president at Fidelity Union Insurance. Based in Richardson, Texas, the company entered the U.S. dietary supplement market with products for health and fitness consumers. The name AdvoCare was presented as short for “Advocates Who Care,” reflecting Ragus’s idea of a sales network built around personal goals and wellness products.
The company grew through a multilevel marketing model. Distributors earned money from selling supplements and recruiting new participants, which brought AdvoCare recognition in direct sales but also drew criticism. The structure raised questions about whether income depended too heavily on recruitment rather than on product sales. In 1996, AdvoCare went public. In 2001, Ragus died, and in 2007, Richard H. Wright became president and CEO.
Regulatory pressure became the main turning point in the company’s history. In 2015, the U.S. Federal Trade Commission filed a case against AdvoCare, accusing it of operating an illegal pyramid scheme and making misleading claims about its products. According to the FTC, the system favored existing distributors and left many newer participants at a disadvantage.
In 2016, AdvoCare settled the case with the FTC, agreeing to pay $100 million, change its marketing system, and stop inaccurate or misleading product statements. In 2017, the company ended its multilevel marketing structure. It later shifted to direct consumer sales through its website and retail partners, continuing to sell dietary supplements under a revised commercial model.
Meaning and History
What is Advocare?
AdvoCare International, LLC, a pioneering American dietary supplement company, has been helping people achieve their health and fitness desires since its founding in 1993. Based in Richardson, Texas, the company was founded by Charles Ragus, who is known for his high-quality supplements.
1993 – 2005
2005 – today
The Advocare logo features a dynamic graphic that reflects the brand’s focus on active living and health. At the center is a bold letter “A” surrounded by two blue-and-white arcs, creating the impression of a swirl. These lines represent a surge of energy and vitality inspired by the company’s products. The arc placement suggests a balance between physical activity and proper nutrition, core values of the Advocare philosophy.
The two arcs differ in thickness, one heavy, the other thin, visually conveying harmony and equilibrium, essential for maintaining peak physical condition. Their shape resembles a rollercoaster, symbolizing the ups and downs of a multifaceted, dynamic life.
The company name is beneath the central “A”, set in a bold, clean typeface with short, sharp serifs. This styling projects stability, seriousness, and trustworthiness. A horizontal line runs under the name, resembling a finish line, effectively dividing the logo into two visual sections.
The company’s slogan, “WE BUILD CHAMPIONS,” underscoring Advocare’s mission to help people become confident and healthy through high-quality products, appears below. The phrase is rendered in a straightforward, readable font that reinforces the logo’s professional tone.
The color scheme combines blue and white. Blue conveys trust, safety, and professionalism, while white suggests purity, clarity, and lightness. The brand name itself merges two concepts, “Advocate” and “Care,” highlighting Advocare’s mission to help people reach their goals by providing the tools and resources they need.
The prominent central “A” symbolically resembles a captain confidently steering a ship toward its destination. The overall composition of the Advocare logo communicates momentum, health, and a continuous pursuit of growth and achievement.