Advocare Logo PNG
Advocare: Brand overview
AdvoCare International, LLC, a renowned American dietary supplement company, was founded in 1993 by Charles Ragus. The business was recognized for its achievements in direct sales and its involvement in multi-level marketing practices, which led to accusations of using a pyramid scheme. Located in Richardson, Texas, AdvoCare continues to grow by offering its customers a wide range of dietary supplements.
AdvoCare was founded by Ragus, a former NFL player and regional vice president of Fidelity Union Insurance. The company aims to deliver high-quality supplements to help people achieve their health and fitness goals. “AdvoCare” stands for “Advocates Who Care,” which emphasizes Ragus’s commitment to helping people realize their ambitions.
AdvoCare’s offerings were promoted through a multi-level marketing mechanism, allowing distributors to profit by selling products and attracting new distributors. However, this model has been criticized for potentially operating as a pyramid scheme – an illegal business focused primarily on recruiting rather than selling products. Consequently, AdvoCare’s MLM system was investigated for potentially misleading customers.
In 2015, the U.S. Federal Trade Commission (FTC) initiated legal action against AdvoCare, accusing the company of operating an illegal pyramid scheme. According to the FTC, AdvoCare created a multi-level marketing system that favored mostly existing distributors and disadvantaged new entrants. In addition, the FTC found that AdvoCare falsely marketed its products as having therapeutic or healing properties, directly violating the law.
In 2016, AdvoCare settled the lawsuit with the FTC, agreeing to pay a $100 million fine and change its MLM system. In addition, AdvoCare pledged to stop making inaccurate or misleading statements about its products.
Currently, AdvoCare continues to operate, albeit with a new strategy. Instead of multi-level marketing, the company now sells its products directly to consumers through its website and a wide range of retail partners. This innovative approach has expanded the company’s reach and supported its growth.
In 1993, Charles Ragus developed a vision to transform the health and wellness industry, which became a reality with the creation of AdvoCare.
In 1996, AdvoCare reached a major milestone by going public, paving the way for new opportunities.
In 2001, Charles Ragus, a distinguished public figure who left a legacy of benevolence, generosity, and compassion, passed away.
In 2007, Richard H. Wright became AdvoCare’s President and CEO, determined to guide the company to continued success.
In 2015, the U.S. Federal Trade Commission filed a lawsuit against AdvoCare, accusing it of running an illegal pyramid scheme.
In 2016, AdvoCare settled a lawsuit with the Federal Trade Commission (FTC) that accused the company of deceptive marketing tactics.
In 2017, AdvoCare made the revolutionary decision to cease operations as a multi-level marketing company, which significantly changed the world of the industry.
Meaning and History
What is Advocare?
AdvoCare International, LLC, a pioneering American dietary supplement company, has been helping people achieve their health and fitness desires since its founding in 1993. Based in Richardson, Texas, the company was founded by Charles Ragus, who is known for his high-quality supplements.
1993 – 2005
2005 – today
The Advocare logo features a dynamic graphic that reflects the brand’s focus on active living and health. At the center is a bold letter “A” surrounded by two blue-and-white arcs, forming the impression of a swirling motion. These lines represent a surge of energy and vitality inspired by the company’s products. The arc placement suggests a balance between physical activity and proper nutrition—core values of the Advocare philosophy.
The two arcs differ in thickness—one heavy, the other thin—visually communicating the idea of harmony and equilibrium, essential for maintaining peak physical condition. Their shape resembles a rollercoaster, symbolizing the ups and downs of a multifaceted, dynamic life.
The company name is beneath the central “A”, set in a bold, clean typeface with short, sharp serifs. This styling projects stability, seriousness, and trustworthiness. A horizontal line runs under the name, resembling a finish line, effectively dividing the logo into two visual sections.
The company’s slogan, “WE BUILD CHAMPIONS,” underscoring Advocare’s mission to help people become confident and healthy through high-quality products, appears below. The phrase is rendered in a straightforward, readable font that reinforces the logo’s professional tone.
The color scheme combines blue and white. Blue conveys trust, safety, and professionalism, while white suggests purity, clarity, and lightness. The brand name itself merges two concepts—”Advocate” and “Care”—highlighting Advocare’s mission to support people in reaching their goals by providing the tools and resources they need.
The prominent central “A” symbolically resembles a captain confidently steering a ship toward its destination. The overall composition of the Advocare logo communicates momentum, health, and a continuous pursuit of growth and achievement.