A&E Logo

A&E Logo PNG

The A&E logo is succinct and full of contrasts. It presents the channel as versatile, capable of presenting different points of view on each issue. The emblem has a mesmerizing solemnity, a play of light and shadow.

Meaning and History

The company had to work long on the emblem to make it concise and memorable. The first variations of the sign were unsuccessful due to the long name and incorrect color solutions. However, A&E managed to find an original version of the emblem that corresponded most to the theme of the cable channel. Therefore, rebranding after 1987 involves only minor edits, leaving the overall composition constant.

What is A&E?

A cable channel operating in the field of art, documentaries, and TV series. It broadcast and filmed such famous movies as “Law & Order,” “Pride and Prejudice,” “The Lost World,” and “Emma.”

1984 – 1985

The company’s first logo was a black circle with a large & sign in it. In front of it was the word Arts, and after it was Entertainment Network in two levels. The circle depicted:

1. The globe. Initially, broadcasting started in North America, but it was planned to cover more continents.
2. The broadcasting area. The spread of waves from the signal point.
3. A point. The channel provides the viewer with exhaustive, detailed information.
4. A target. Every broadcast report is a direct hit on the target: the most relevant topics, interesting questions, and useful shows.

The company’s name was obtained by combining parts of the names of the two founding companies: ABC Alpha (ARTS) and The Entertainment Channel—the emphasis on & pointed to the merger process.

The thin, small letters made the inscription almost invisible against the background of the huge &, which became a minus of the sign.

1985 – 1987

A year later, they tried to correct the flaws with a new logo. They removed the dark background, and the first part of the name was represented by large black letters. On the right side of the sign, under the word Entertainment, they placed a small indication that it was a cable network.

However, the inscription still remained too cumbersome and long. Therefore, the second sign did not last long either.

1987 – 1995

Two years later, an original interpretation of the inscription appeared, which became the basis for further emblems. Black letters A and E above which in the center is a white symbol &. The glyphs E are slanted to balance the first slanted element A. Therefore, the structure resembles a rocket soaring into the sky. The method indicates a desire for growth and development. An attempt to cover other spheres and directions to present new programs. At this moment, the company bought the rights and began to release episodes of the documentary film “Biography,” which took a central place on the air.

1995 – 2008

In 1995, the channel’s name was finally officially shortened to A&E Network. The changes reflected a shift in focus from art to shows and documentaries. The changes were timed to coincide with the launch of The History Channel and the company’s tenth anniversary.

The new sign became a bit wider, indicating the expansion of the audience and the list of broadcasts. The appearance of the ampersand also changed, becoming smoother.

2008 – today

The changes in 2008 were timed to coincide with the release of the movie The Andromeda Strain, which was planned to be turned into a series. The studio, Loyalkaspar, worked on the symbol. The idea was that the new sign presented the channel as progressive, created with the help of modern programming languages.

All elements of the emblem are represented as equal in size. Therefore, the ampersand covered parts of A and E, providing a complete separation between them. This technique demonstrates versatility, clarity of image and sound, and the beauty of the picture on the screen.

Font and Colors

The emblem is built on the play of black and white colors. The company operates in the field of history, art, and documentaries. Therefore, black and white motifs indicate the past, the antiquity of events. They reflect the vibrant and solemn artistic and music premieres, artists, and musicians in white shirts and tailcoats.

• Black – conveys distribution, wide audience reach, broadcasting through the network.
• White – shows the illumination of new interesting facts, constant diversity, and adding new shows and series.

The letters of the inscription are even and large. Straight glyphs indicate the accessibility of the channel, the simplicity of tuning, and easy and straightforward understanding. The size and boldness of the characters speak of a large-scale audience reach.

A&E color codes