The Aer Arann logo transformed when designers shifted the blue arcs to the right side, creating a sense of progress and forward movement. The company’s name is written continuously but divided by two shades of blue, with “Aer” being lighter than “Arann.” This color palette is a classic choice for aviation companies, symbolizing the endless sky, harmony, and seriousness. The bold italic sans-serif font exudes inner energy, mirroring the swift flight of airplanes.
The design’s shift in direction represents more than just a change; it stands for innovation, evolution, and the airline’s vision toward the future. By placing the blue arcs to the right, the logo visually narrates the story of the company’s journey toward growth, modernity, and continuous advancement. This alignment reflects motion and aligns with the direction of reading from left to right, reinforcing the theme of progress.
Choosing two shades of blue to divide the name adds a layer of meaning and aesthetic appeal. The lighter “Aer” represent the sky, openness, and freedom, while the darker “Arann” symbolizes depth, trustworthiness, and strength. This contrast provides a visual break that makes the name easier to read and, at the same time, encapsulates the essence of what the airline stands for.
The use of bold italic sans-serif font is not merely a stylistic choice. It represents the dynamic and energetic nature of air travel. The italicized slant imparts a sense of speed, echoing airplanes’ rapid and determined movement. The absence of serifs adds to the sleek, modern appearance, reflecting the airline’s commitment to staying contemporary and customer-centric.
Blue has a special significance in aviation, and the designers have harnessed its various shades to create a visual and symbolic connection with the sky. The darker and lighter blues work in harmony, suggesting a relationship between the vast sky and the robust service provided by the airline. The color’s association with serenity, stability, and wisdom further solidifies the brand’s image as a reliable and thoughtful service provider.
Beyond its aesthetic charm, the logo also encapsulates the values and mission of the airline. The forward movement signifies a commitment to innovation, improvement, and relentless pursuit of excellence. The color scheme promises safety, reliability, and joyful travel experiences. The typography reflects aviation’s energetic, fast-paced nature and resonates with the airline’s spirit of adventure.
Aer Arann: Brand overview
Founded: | 1970 – 19 March 2014 |
Founder: | ames Coen and Ralph Langan |
Headquarters: | Dublin, Ireland |
Aer Arann, an Irish regional airline, operated from 1970 until 2014. The airline had its headquarters in Dublin, Ireland, and carried out most of its operations from Dublin Airport.
The operational fleet of Aer Arann consisted predominantly of turboprop aircraft, including ATR 42s and ATR 72s. The primary service areas of Aer Arann encompassed various destinations across Ireland and the United Kingdom, primarily accessible from Dublin, Cork, and Shannon airports. Some notable routes Aer Arann covered included those from Dublin to several locations like Cork, Galway, Kerry, Donegal, and Manchester.
In its latter years, Aer Arann expanded its service range to include international routes, connecting to various locations in France, Spain, and the Channel Islands. One of the significant contributors to the employment sector in the western region of Ireland, Aer Arann, particularly catered to the smaller regional airports.
Aer Arann entered codeshare agreements with several airlines, including Aer Lingus, to widen its network connectivity. However, in 2010, Aer Arann underwent an acquisition by Stobart Air, which led to a rebranding exercise, and it was subsequently named Aer Lingus Regional before finally ceasing its operations.
Aer Arann boasted an employee strength of around 300 people at the height of its operations. Annually, it managed to transport over 800,000 passengers utilizing its turboprop fleet.