Aerolíneas Argentinas Logo

Aerolíneas Argentinas LogoAerolíneas Argentinas Logo PNG

Aerolíneas Argentinas: Brand overview

Aerolíneas Argentinas, Argentina’s state-owned flagship air carrier, has a unique and fascinating history that dates back to its founding in 1949.

In December 1950, Aerolíneas Argentinas took to the air as a result of the merger of four prominent Argentine aviation companies. This merger combined the expertise and resources of Aeroposta Argentina (AA), Aviación del Litoral Fluvial Argentino (ALFA), Flota Aérea Mercante Argentina (FAMA) and Zonas Oeste y North de Aerolíneas Argentinas (ZONDA).

In 1990, a consortium led by Spanish airline Iberia gained control of Aerolíneas Argentinas, marking the beginning of a new era in the airline’s development. Despite initial optimism, the company faced financial difficulties that brought it to the brink of bankruptcy.

In 2001, Grupo Marsans, a prominent travel and transportation conglomerate, stepped in to rescue Aerolíneas Argentinas from financial difficulties. With an injection of capital and comprehensive modernization, Grupo Marsans managed to revive the airline.

In 2008, the Argentine government took the bold step of renationalizing Aerolíneas Argentinas.

Headquartered in Buenos Aires and a member of the prestigious SkyTeam alliance since August 2012, Aerolíneas Argentinas has further strengthened its position in the global aviation industry. In November 2013, the airline’s cargo division became a member of the SkyTeam Cargo alliance, expanding its reach and cargo capabilities.

Aerolíneas Argentinas continues to play an important role in connecting Argentina to the world.

Meaning and History

Aerolíneas Argentinas Logo History

What is Aerolineas Argentinas?

Aerolíneas Argentinas S.A. proudly serves as Argentina’s flag carrier and is the country’s largest airline. This large company emerged in 1949 from the merger of four unique companies: Aeroposta Argentina (AA), Aviación del Litoral Fluvial Argentino (ALFA), Flota Aérea Mercante Argentina (FAMA), and Zonas Oeste y North de Aerolíneas Argentinas (ZONDA). This conglomerate began its air transportation operations in December 1950, a turning point in the history of Argentine aviation.

1949 – 1990

Aerolíneas Argentinas Logo 1949

1990 – 2002

Aerolíneas Argentinas Logo 1990

2002 – 2010

Aerolíneas Argentinas Logo 2002

2010 – today

Aerolíneas Argentinas Logo

The inscription “AEROLÍNEAS ARGENTINAS” is divided into two lines of different colors: blue and gray. Both words are typed in bold italics without serifs and have rounded corners. This evokes associations with lightness, gliding, and flight. In the upper right corner is a blue figure, roughly resembling a bird with long, sharp wings and a large head.

The choice of blue and gray colors reflects the brand’s association with the sky and aviation. The rounded bold italic font introduces an element of movement and dynamism, emphasizing the airline’s focus on flying and travel. The blue figure in the upper right corner serves as a symbolic image, further reinforcing the themes of freedom and speed – important qualities for the airline.

Aerolíneas Argentinas color codes

Green BlueHex color:#0084cf
RGB:0 132 207
CMYK:100 36 0 19
Pantone:PMS 3005 C
Dark GrayHex color:#a7aaac
RGB:167 170 172
CMYK:3 1 0 33
Pantone:PMS 429 C