Aeromar Lineas Aereas Dominicanas Logo

Aeromar Lineas Aereas Dominicanas LogoAeromar Lineas Aereas Dominicanas Logo PNG

Aeromar Lineas Aereas Dominicanas: Brand overview

Founded in 1962, Aeromar was originally involved in air cargo transportation in the Dominican Republic. In 1998, under the leadership of Dominican entrepreneur Raimundo Polanco Alegria, the company switched to passenger transportation.

While operating mainly domestic flights within the Dominican Republic, Aeromar also ventured into some regional international transportation. Its fleet is equipped with aircraft such as the Boeing 737 and ATR 72. Aeromar’s main operations center was located at Las Americas International Airport in Santo Domingo.

In the late 1990s, following the decline of Dominicana de Aviación, Aeromar began to provide crucial air service throughout the Dominican Republic. However, despite its important role, the airline was forced to cease operations in 2003 after operating for only half a decade. Financial difficulties and competition from larger carriers led to Aeromar’s closure.

At its peak, Aeromar was a significant employer with about 300 employees. To summarize, Aeromar is a Dominican passenger airline with a decent reputation, albeit with a relatively short existence from 1998 to 2003.

Meaning and History

Aeromar Lineas Aereas Dominicanas Logo History

1998 – 2003

Aeromar Lineas Aereas Dominicanas Logo

The white letter “A” is depicted in the negative space formed by the spaces between the red triangle, trapezoid, and blue stripes. The letter “A” also shows white lines, denoting high flight speed, indicating the airline’s punctuality and responsiveness. Next to it on the top line is the word “AEROMAR,” and below it is a long horizontal line separating the phrase “Lineas Aéreas Dominicanas.” Both parts of the text are italicized, but in the first case, the font is bolder. The dividing line ends with a stylized silhouette of an airplane.

The use of negative space for the letter “A” gives the design sophistication and innovation. The combination of red, blue, and white colors evokes a sense of trust and reliability, which is a key factor for any airline. The varying weight of italics in the text adds visual interest, and the stylized aircraft at the end of the line further ties the entire logo to the aviation theme.