Aeropelican Air Services Logo PNG
Aeropelican Air Services: Brand overview
Aeropelican Air Services was a regional airline based in Newcastle, New South Wales, Australia, starting operations on October 23, 1968. Founded by investors and aviation enthusiasts, the airline aimed to offer reliable and affordable air transport, connecting regional communities throughout New South Wales with major cities.
The airline started with a small fleet of light twin-engine aircraft like the Piper PA-31 Navajo and Beechcraft King Air, ideal for the short runways and tough conditions of regional and rural airports. During the 1970s and 1980s, Aeropelican expanded its service area and increased its flight frequency, connecting Newcastle to other regional centers such as Dubbo, Coffs Harbour, and Wagga Wagga. As demand increased, the airline added more modern turboprop aircraft like the De Havilland Canada DHC-8 Dash 8 and the Embraer EMB 110 Bandeirante, improving capacity, comfort, and reliability.
Aeropelican was crucial in supporting local economies, boosting tourism, and providing access to essential services like healthcare and education. The 1990s and 2000s, however, brought challenges with the deregulation of the Australian aviation industry. Increased competition forced Aeropelican to streamline operations and focus on core strengths, such as optimizing its route network and investing in technology like automated check-in and online booking.
Despite these adaptations, the early 2010s were financially difficult for Aeropelican due to market instability, rising fuel prices, and competitive pressures. After evaluating its future, the airline decided to cease operations. Aeropelican’s final flight was on December 23, 2013, marking the end of 45 years of service.
Aeropelican had over 200 employees at its zenith and served around 140,000 passengers annually. The airline played an important role in connecting the Australian Capital Territory with regional points in New South Wales, becoming a vital link in the regional aviation network.
Meaning and History
1968 – 2013
The illustrated pelican head and the lettering “Aeropelican” form a beautiful tandem. The artists depicted the bird using curved lines in taupe and navy blue. The chosen color combination looks noble and evokes confidence in the airline. It is not just an illustration but a stylized letter “A.” After that, the rest of the glyphs look standard, made in a single font with contrasting stroke thickness.
The use of taupe and navy blue is credible and is meant to connect the airline with natural elements, given the pelican’s habitat. The stylized letter “A,” artfully inscribed on the bird’s head, gives the logo a unique identity and makes it memorable. The contrast in stroke thickness of the uniform font used for the text gives the design depth and texture, enhancing its visual appeal.
