AeroSur Logo PNG
AeroSur: Brand overview
AeroSur, officially known as Compañía Boliviana de Transporte Aéreo Privado Aerosur, S.A., was once Bolivia’s top private airline until it closed in 2012. The airline was established in April 1992 by Hernán Aníbal Katz Avilés and other Bolivian investors. They aimed to provide dependable and efficient air service that would rival the national carrier Lloyd Aéreo Boliviano (LAB) and improve service on domestic and regional routes.
Starting with a small fleet of reliable turboprop aircraft like the Fairchild Swearingen Metroliner and Convair CV-580, AeroSur was well-equipped to handle the high-altitude conditions of Bolivia. Over the 1990s and 2000s, the airline expanded significantly. It connected major cities within Bolivia, including La Paz, Cochabamba, and Santa Cruz de la Sierra. It updated its fleet with modern jets such as the Boeing 727 and 737, and later, the Airbus A320 and A330.
AeroSur began international flights to major destinations across South America and cities like Miami, becoming Bolivia’s leading international carrier. The airline was known for its focus on customer service, a strong brand, and strategic partnerships, earning a solid reputation that won the loyalty of both domestic and international travelers.
However, the early 2010s brought financial difficulties. Increasing debts, operational inefficiencies, and heightened competition threatened its financial health. By 2010, these issues led to flight delays and cancellations. Disputes over alleged unpaid taxes with the Bolivian government made the situation worse.
Despite attempts to restructure and recapitalize, the airline’s financial troubles continued. Unable to manage its debts or secure necessary funding, AeroSur declared bankruptcy. On May 17, 2012, the airline ceased operations, which left thousands of passengers stranded and many employees without jobs. This shutdown significantly disrupted the Bolivian aviation market.
AeroSur was a significant employer during its heyday, employing more than 1,000 people in the mid-2000s, with annual passenger traffic of around 750,000. The airline’s operations played an important role in developing tourism and travel in Bolivia during its operation.
Meaning and History
What is AeroSur?
It is a Bolivian airline that operates both domestic and international flights. Based in Santa Cruz de la Sierra, the airline serves various destinations in South America, North America, and Europe. The company seeks to connect Bolivia with key cities around the world.
1992 – 2012
The designers used a turquoise gradient to highlight the AeroSur name. The letters have sharp, dark contours at the top and blurred contours at the bottom, adding depth. The flowing font evokes lightness and flight. The text is complemented by a separate “A” inside a silver circle resembling a soap bubble. Instead of a straight diagonal, the letter “A” shows a purple bird with wings, tail, and head formed by a few simple strokes.
The bubble-shaped circle around the “A” symbolizes the company’s desire to rise above the ordinary and offer a unique travel experience. The purple bird adds artistic creativity and reflects the airline’s commitment to originality and elegance. The turquoise gradient and blurred lower parts of the letters convey the dynamism and fluidity inherent in air travel.
This logo effectively captures the essence of AeroSur. The turquoise gradient highlights the name, with sharp and blurred contours adding depth and a sense of motion. The flowing font suggests lightness and flight, aligning with the airline’s focus on creating a smooth travel experience. The separate “A” inside a silver bubble emphasizes the aspiration to provide a unique, elevated service.
The purple bird within the “A” symbolizes creativity and elegance, further reinforcing AeroSur’s brand identity. The design elements, including the gradient and blurred letters, visually represent air travel’s dynamic and fluid nature.
