AgustaWestland Logo

AgustaWestland LogoAgustaWestland Logo PNG

AgustaWestland: Brand overview

AgustaWestland, established in July 2000, quickly became a prominent player in the aerospace industry through a joint venture between Finmeccanica and GKN.

The merger of Agusta and Westland Helicopters has resulted in an exceptional Anglo-Italian collaboration, combining the strengths of both countries. With Finmeccanica and GKN holding equal shares in AgustaWestland, the company has become a symbol of global aerospace and engineering cooperation, setting new standards for the industry.

In 2004, Finmeccanica acquired GKN’s stake and became the sole owner of AgustaWestland.

In 2016, AgustaWestland underwent a transformation, becoming part of Leonardo S.p.A., a rebranded division of Finmeccanica. As a result, AgustaWestland became the helicopter division of the expanded Leonardo Helicopters brand. While AgustaWestland remains a subsidiary, it no longer operates as a separate publicly traded brand.

Meaning and History

AgustaWestland Logo History

Who is Agusta Westland?

AgustaWestland has become an influential force in the world of aviation, specializing in the design and manufacture of helicopters. The Anglo-Italian multinational corporation was created in July 2000 when Finmeccanica and GKN decided to merge their helicopter subsidiaries, Agusta and Westland Helicopters. Changes in the company’s structure occurred in 2004 when Finmeccanica acquired GKN’s stake in AgustaWestland. As a result, AgustaWestland became a subsidiary of Finmeccanica, which was subsequently renamed Leonardo, marking another milestone in the company’s development.

2000 – 2016

AgustaWestland Logo

The logo of AgustaWestland, a helicopter manufacturer, contains a stylized propeller. The propeller is located in the upper left corner and consists of seven blades: four gray and three red. The blades are elongated, curved triangles that resemble flower petals in shape and arrangement. The name of the company is executed in a serif font and colored in two tones: the letters “A” and “W” are red, and the rest are dark blue. Below is a gray line with the inscription “A Finmeccanica Company” in a thin sans serif font.

The stylized propeller design serves as a visual cue to the company’s core business – aviation. The seven-blade design is characterized by originality and aims to create a unique and memorable brand image. The choice of a serif font for the brand name gives the logo a sense of heritage and reliability, while the serif font used for the parent company’s name implies a more modern outlook. The dual colors in the brand name add additional visual interest and can signify different corporate values: red is typically associated with activity and passion, while dark blue is associated with stability and trust.

AgustaWestland color codes

RedHex color:#f80000
RGB:248 0 0
CMYK:0 100 100 3
Pantone:PMS 172 C
Dark Midnight BlueHex color:#4c5259
RGB:76 82 89
CMYK:15 8 0 65
Pantone:PMS 7540 C
TealHex color:#0f397e
RGB:15 57 126
CMYK:88 55 0 51
Pantone:PMS 228 C