Air Afrique Logo

Air Afrique LogoAir Afrique Logo PNG

Air Afrique: Brand overview

Air Afrique, a pan-African airline, operated from 1961 to 2002. Based in Abidjan (Ivory Coast), the airline was a collective enterprise of various West African countries working to realize a common vision to unite the newly independent Francophone states.

The airline’s operations were concentrated mainly in West, Central, and Southern Africa, with its main hub in Abidjan. The airline’s fleet consisted of various types of aircraft, including Airbus A310s, Boeing 737s, and regional turboprops to serve the airline’s extensive route network.

In essence, Air Afrique was a transnational carrier, the epitome of pan-African unity and cooperation, and was owned by the governments of several countries, including Côte d’Ivoire, Burkina Faso, Benin, Togo, Mali, Niger, Chad, and others.

However, despite an ambitious start, the airline faced numerous operational challenges. Corruption, mismanagement, and political interference began to hamper the airline’s operations, eventually leading to its collapse.

In 2002, after 40 years of operation, the airline was declared bankrupt and ceased operations. During its heyday in the late 1990s, Air Afrique served more than 25 African destinations, a testament to its considerable influence and scale of operations.

Air Afrique’s collapse subsequently marked the emergence of private airlines in French-speaking Africa, changing the landscape of the region’s aviation industry.

Meaning and History

Air Afrique Logo History

1961 – 2002

Air Afrique Logo

The Air Afrique logo is an image of a local animal, the Roan antelope. The designers combined several elongated dark green lines to form a head with an open mouth and long horns. In style, the antelope resembles the traditional mask of the Bambara tribe, which has been used by tribes in rituals since the 18th century. The animal’s head is outlined with white stripes that are part of a stylized globe. This symbolizes that the Pan-African airline connects the different countries of the continent. The light green brand name is written on both sides of the emblem.

The use of the roan antelope and the Bambara mask reflects the company’s deep connection to African culture and tradition. The choice of dark and light green colors signifies growth and connection, which is relevant to the airline. The stylized globe with white stripes indicates the airline’s broader global ambitions, reinforcing the idea that it is a link between different African countries. The light green text of the airline’s name ensures legibility while maintaining thematic integrity.