Air Austral Logo

Air Austral LogoAir Austral Logo PNG

The Air Austral logo conveys a sense of professionalism and ease, which is an essential attribute of the aviation sector. It reassures frequent flyers and newcomers alike that they are in good hands. The emblem effectively inspires trust and, consequently, customer loyalty. The emblem effectively communicates the brand’s identity on the world stage, making it easily recognizable in a sea of competitors.

Air Austral: Brand overview

Founded in 1974 as Réunion Air Services, Air Austral has been gracefully traversing the airspace for over 45 years. Starting from Roland Garros Airport in Réunion, the airline has always provided reliable transportation to the islanders. Equipped with a fleet of state-of-the-art aircraft, Air Austral continues its legacy of providing excellent flying conditions.

In 1986, Réunion Air Services underwent a major rebranding and was transformed into Air Réunion. In 1990, a merger with Air Madagascar took place, creating the airline known today as Air Austral. The reorganized airline quickly gained a strong foothold in the region, offering flights to many interesting destinations across the Indian Ocean.

With the advent of the 21st century, Air Austral has risen to new heights, marking a remarkable phase of growth. The airline spread its wings wide, adding five new aircraft to its fleet and opening routes across Asia, Africa, and Europe.

By 2013, the airline expanded its reach to destinations such as Chennai, Bangalore, and Sydney in India and Australia respectively. The company began operating direct flights from Europe to Reunion non-stop for the first time, effectively opening up a new market.

Meaning and History

Air Austral Logo History

What is Air Austral?

Based at Roland Garros Airport on Reunion Island, French airline Air Austral has been an integral part of the aviation world since its inception. From humble beginnings, it has grown and evolved, setting high standards in air transportation while maintaining its unique character. Born out of a desire to connect Reunion Island to the world, the company started with a small fleet and, through an unwavering commitment to customer service and safety, has expanded its reach beyond the Indian Ocean.

1990 – 2014

Air Austral Logo 1990

2014 – today

Air Austral Logo

Air Austral’s modernized logo has a contemporary look. With rounded letter ends, it is perceived as light and safe, which is very important to the airline. The name is centered and occupies the entire bottom part. The glyphs are large, bold, slanted serif, without sharp corners. A personalized badge is placed in the upper part. It is a combination of two capital letters, “A.” The abbreviation is stylized as a geometric figure, located disproportionately and resembling a monogram. The ends of the legs of both letters are colored dark blue, and the tops – light blue.

The deep blue and light blue colors of the logo probably convey a sense of depth and sky, which echoes the airline’s core business. The lack of sharp angles in the text can also be interpreted as an emphasis on safety and comfort. The disproportionate placement of the monogram adds uniqueness and artistry to the logo, making it memorable.

Air Austral color codes

Space CadetHex color:#1f2951
RGB:31 41 81
CMYK:62 49 0 68
Pantone:PMS 2768 C
Bright CeruleanHex color:#02b6e7
RGB:2 182 231
CMYK:99 21 0 9
Pantone:PMS 312 C