Air Do Logo

Air Do LogoAir Do Logo PNG

Air Do Logo epitomizes the Japanese airline’s core values:

  • Affordability of its flights
  • The safety of its services
  • Its employees’ business-like approach to their roles

The emblem is simple and flat, letting its simplicity narrate its story.

The emblem consists of the brand name positioned vertically. Notably, the left part of the inscription sits slightly lower than the right. This subtle displacement signifies the airline’s ascension, its focus on limitless heights, and an optimistic outlook for the future, symbolizing a metaphorical takeoff.

The words are set in a geometric, semi-bold font, evoking a sense of solidity and reliability. The characters are large and black, cut in a way that maintains an optimal balance between straight and curved lines, adding to the aesthetic appeal of the logo.

From a broader perspective, this emblem created by the airline company communicates an accessible and secure flying experience while also conveying the brand’s future-oriented philosophy. The typography and arrangement imbue the logo with a sense of reliability and advancement.

Air Do: Brand overview

Founded:11 November 1996
Founder:RegionalPlus Wings Corp.
Sapporo, Hokkaido, Japan

Air Do, an airline, was brought to life in 1996 through a collaborative endeavor between Hokkaido Electric Power Co. and All Nippon Airways. Originally christened Hokkaido International Airlines, the organization’s primary mission was to spur tourism growth in Hokkaido by offering passengers a unique perspective of the region from the air.

Launching their first flights in December 1998, Air Do began its journey with two Boeing 737-400s, connecting the dots between Sapporo, Tokyo, and Osaka. The airline’s path was far from smooth, with numerous hurdles, from soaring fuel costs to the catastrophic ripple effects of the 9/11 terrorist attacks, which led to a significant drop in passenger demand.

In 2006, Hokkaido International Airlines embraced a fresh identity and rebranded as Air Do, an English catchphrase signifying “Let’s Do It.”

Air Do has navigated an exciting journey since its early days, steadily expanding its fleet to include advanced aircraft like the Boeing 767s and Embraer E170s. This allowed the airline to stretch its wings across more than ten major Japanese cities, fostering new connections and bridging distances like never before.

Meaning and History

Air Do Logo History

The brand identity of Air Do, it’s evident that it seeks to personify the spirit of Hokkaido. As the main air connector for this region, it has a significant role in creating a positive first impression for visitors. The name itself, a clever phonetic play on “Hokkaido,” underscores this connection and communicates the company’s focus and commitment to this region.

The branding of the airline is simple yet distinctive. The logo features a stylized representation of a snowflake, symbolizing the beautiful snowy landscapes of Hokkaido. The use of blue as a primary color in its branding also reflects the cool, serene image of the region, enhancing the brand’s regional identity.

What is Air Do?

Air Do, previously known as Hokkaido International Airlines, is a notable Japanese regional airline with its headquarters located in the bustling city of Sapporo. The airline found its niche serving the Hokkaido region, an area known for its stunning natural beauty and vibrant culture. The need for reliable, cost-effective air transport to and from this region spurred the company’s growth.

Air Do color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C