Air Luxor Logo

Air Luxor LogoAir Luxor Logo PNG

Air Luxor: Brand overview

Air Luxor, a Lisbon-based charter airline, operated charter flights from Portugal to various destinations, mainly to Europe and North Africa, from 1988 to 2007. The airline’s main hub was Lisbon Airport, with some flights also operating from Faro Airport.

The airline’s fleet consisted of Boeing 737-300 and 757-200 aircraft, each with an economy seat layout. Air Luxor flies to several popular destinations, including Alicante, Malaga, Tunisia, Algiers, and Sharm el Sheikh.

The privately owned airline, whose business model was based on combining vacation packages with charter flights, provided a comprehensive travel service. However, 2006 was a down year for the company when French authorities banned Air Luxor from flying in its airspace due to safety violations, forcing the airline to ground its planes.

By October 2007, accumulated debts and insufficient profitability forced Air Luxor to finally cease operations. The main factor in the airline’s decline was fierce competition from low-cost carriers offering low-cost point-to-point flights.

In its heyday, Air Luxor had about 200 employees and carried more than 600,000 passengers annually, a testament to the impact it once had on the tourism and airline industry.

Meaning and History

Air Luxor Logo History

1988 – 2007

Air Luxor Logo

The Air Luxor logo was designed to be “weightless,” reflecting the brand name and the lightness of flight. Thanks to the “bubble” font, the letters seem to float in space, and the blue color evokes associations with the sky. At the same time, the font is bold enough to be clear and legible. The rounded edges symbolize safety, reliability, and comfort, hinting that the airline cares about its customers and offers them high-quality services.

The choice of the blue color goes beyond a simple reference to the sky and associates it with common signals of trust and reliability. The floating letters emphasize the idea of ease and freedom associated with air travel and aim for an emotional response from customers. The boldness of the letters allows the logo to remain functional and easy to read, while the rounded design elements convey a sense of inclusiveness and warmth.