Air Seoul Logo PNG
Air Seoul’s logo signifies the airline’s focus on innovation and customer-centricity. It reflects the company’s commitment to leading the digital age, where every detail counts. The logo demonstrates that the airline meets the needs of modern travelers. Simplicity is combined with sophistication in the design, effectively demonstrating that Air Seoul is an airline with a modern approach.
Air Seoul: Brand overview
In 2014, South Korea’s Aram Air and Singapore’s HNA Group partnered to create Air Seoul, a new budget airline. They aimed to make air travel more affordable from Seoul. Air Seoul was officially established on April 7, 2015, with a capital of about 60 billion won (around $54 million), where Aram Air held 51% and HNA Group 49%. They allocated 400 billion won ($358 million) for initial costs, including aircraft, staffing, licenses, and operations for the first five years.
The airline started flying on July 11, 2016, with its first route from Seoul to Busan, using four leased Airbus A320 aircraft. Initially focusing on domestic destinations, it quickly expanded to include Jeju, Muan, and other South Korean cities. By the end of 2016, it added four Boeing 737-800 aircraft to its fleet.
Air Seoul launched international flights from Gimpo Airport to Japan, China, Vietnam, and Thailand in 2017. By the end of 2018, the fleet expanded to 16 aircraft, serving 33 destinations across Asia, including India, Indonesia, Malaysia, and the Philippines.
Despite intense competition in 2020 and 2021, Air Seoul expanded its route network. By 2023, the airline was operating over 60 domestic and international routes from multiple airports in South Korea, including Seoul, Busan, Jeju, and Muan. Their fleet comprised 24 Airbus A320 and Boeing 737-800 aircraft.
Air Seoul is headquartered in the Gangseo-gu area of Seoul, at 176 Haneul-gil, under the leadership of CEO Cho Jin-man. In a strategic development in April 2022, Kazakhstan’s Air Astana acquired a 51% stake in Air Seoul from Aram Air, planning to use the airline as a regional hub for Southeast Asian routes.
Meaning and History
What is Air Seoul?
Air Seoul, a low-cost carrier based in South Korea, operates as a subsidiary of Asiana Airlines. Since its founding in 2015, it has become one of the most popular low-cost airlines in the region, making travel more accessible for budget-conscious travelers. The airline has quickly expanded its presence in the low-cost market by increasing its route options and maintaining a consistent quality of service.
2015 – today
The Air Seoul logo’s clean design reflects the company’s modernity and dynamism. The text is rendered in smooth, emerald-colored letters, symbolizing freshness, innovation, and openness to change. The geometric font with sharp lines adds a formal and contemporary look. The increased spacing between the letters makes the text visually light and emphasizes its connection to aviation.
Particular attention is drawn to the unique shape of the letter “A.” Its peak resembles an upward arrow, adding a sense of movement and progress. To the right of the text is a separate graphic element—the letter “A” integrated with a gray circle. The circle provides a sense of completeness to the composition and underscores the brand’s reliability. Combining text and graphics creates a balanced image that is easily recognizable visually.
The font is based on geometric forms, highlighting a technological and minimalist approach. The gray circle to the right adds a visual accent, distinguishing the graphic element from the text. This design choice maintains simplicity and style in the logo.
The logo’s design emphasizes lightness and clarity. Combining emerald and gray, the color palette creates a pleasing balance and conveys a sense of reliability. The simplicity of the forms and precision of the details underscore the brand’s modern image. The Air Seoul emblem stands out with its clean, elegant style, reflecting the company’s core values—progress, openness, and reliability.
FAQ
Where does Air Seoul fly?
Air Seoul operates flights from Incheon International Airport to several important Asian cities. The airline flies to many places, making it easier for travelers from Korea to reach major cities for business and tourism.
- Air Seoul flies to major cities in China, including Shanghai and Beijing, as well as major business and tourism centers.
- In Japan, the airline frequently flies to cities like Tokyo and Osaka, which are popular for business and leisure travel. Other destinations include Sapporo and Fukuoka, attracting tourists and business travelers.
- Air Seoul’s destination in Cambodia is Siem Reap, known for its proximity to the ancient ruins of Angkor Wat, a major tourist site.
- Vietnam has several destinations on Air Seoul’s list, including Hanoi and Ho Chi Minh City, which are important for tourism and business.
- In Malaysia, Kuala Lumpur is a common stop. It’s the capital city and a hub for business, tourism, and access to cultural sites.
- Air Seoul serves the Philippines by providing flights to Manila, the country’s cultural and economic heart. This provides a starting point for further exploration of the islands and other attractions.
This network underlines Air Seoul’s aim to facilitate travel between Korea and key Asian cities, supporting business dealings and tourism.
Is Seoul a parent airline?
Established in 2015, Air Seoul is a subsidiary owned entirely by Asiana Airlines, one of the two major airlines in South Korea. Air Seoul offers cheaper flights to regional destinations as part of Asiana Airlines. This setup helps Asiana Airlines cover more market areas and offer budget-friendly options without affecting its main brand. This way, Asiana Airlines can serve different customer needs through Air Seoul.
