Airborne Express Logo

Airborne Express LogoAirborne Express Logo PNG

The Airborne Express logo is a visual affirmation of the brand’s focus on speed, reliability, and precision in the fast-paced world of air cargo transportation. It is a hallmark of a company that is committed to fast and efficient solutions. This logo creates a trusting relationship with old and new customers.

Airborne Express: Brand overview

Airborne Express, a renowned express delivery service based in the United States, has been well known for its fast and reliable delivery of time-sensitive documents and parcels. The company’s key centers in Seattle, Washington, and Wilmington, Ohio, allowed it to offer the highest level of express delivery services.

The company took to the air in 1946 under the leadership of visionary Carl W. Donewald. The company was originally known as the Airborne Flower Traffic Association, and its first business was flower delivery. After a few years in business, however, Donewald shifted his focus, and Airborne Express began serving airlines and other businesses by delivering important documents.

In the 1970s, Airborne Express made a bold strategic move, expanding beyond its original niche to offer a broader range of domestic delivery services.

In the 1980s, closely following the Asian economy, Airborne Express made an important strategic move by opening a hub in Singapore. It quickly became a turning point for the company’s delivery operations throughout the Asia-Pacific region and allowed it to enter a promising and lucrative market.

In 1982, the company became the first express delivery company to introduce a computerized tracking system, allowing customers to track their packages in real-time.

Another notable contribution Airborne Express made to the industry was the introduction of satellite technology for freight transportation, enabling real-time transmission of critical information for efficient cargo handling.

In 2003, the acquisition of Airborne Express by Deutsche Post DHL marked a turning point in the development of the delivery services industry. The deal allowed DHL to significantly expand its reach in the U.S. and surpass UPS and FedEx in terms of daily parcel deliveries.

Meaning and History

Airborne Express Logo History

What is Airborne Express?

Airborne Express, once a prominent express delivery company and cargo airline, was headquartered in Seattle, Washington, and had a central hub in Wilmington, Ohio. It was a critical link in the global logistics chain, providing reliable and on-time cargo service to many industries.

Starting in the 1940s, the company quickly developed into one of the leading freight carriers in the United States, competing with giants such as FedEx and UPS. With a focus on courier and freight services, the company expanded its reach to include international shipping and supply chain management solutions. Although the company was acquired by DHL in the early 2000s, its legacy continues to be relevant in the logistics sector.

1980 – 1990s

Airborne Express Logo 1980
1990s – 2003

Airborne Express Logo

The three red speed lines give the Airborne Express logo a dynamic and distinctive look. These lines, which are of varying lengths, run parallel to each other without intersecting. The top line is the longest, and the bottom line is the shortest. These lines effectively emphasize the text above them, consisting of the name of the air carrier. The text takes up two lines and is divided in color into several segments: “AIR” and “EX” are colored red, while “BORNE” and “PRESS” are colored black. All glyphs are uppercase and geometric. The letter “A” has an unusual design: its right foot is excessively elongated and has no crossbar.

Dynamically placed parallel red speed lines convey a sense of urgency and prompt service, which is very important for the express delivery business. The use of two colors in the text further highlights the individual segments of the company name, making it more memorable. The unique design of the letter “A” gives the name an innovative character, indicating that the airline is not afraid to depart from the familiar in order to make a strong impression.

Airborne Express color codes

Spanish RedHex color:#e30829
RGB:227 8 41
CMYK:0 96 82 11
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C