Ajio Logo

Ajio LogoAjio Logo PNG

Ajio: Brand overview

In 2016, Mukesh Ambani’s esteemed conglomerate, Reliance Industries, launched Ajio as an online marketplace for fashion lovers. Headquartered in Mumbai, this digital platform was an integral part of Reliance Retail’s plan to tap into the emerging e-commerce space in India. Ajio has always focused on diversity, showcasing a wide range of products, including fashion, footwear, accessories, and even home décor items sourced both domestically and internationally.

At the time of its inception, the platform partnered with around 200 brands and boasted an assortment of over 50,000 items. Four years later, by 2020, the number had grown to 2,000, and the range exceeded half a million items. Ajio’s main appeal lies in its commitment to cost-effective fashion. Most of the company’s offerings are low priced, making it the preferred choice for India’s many online shoppers looking for quality without a high price tag.

Today, Ajio proudly competes with other e-commerce giants in the Indian fashion arena, such as Myntra, Jabong, and Amazon, cementing its position as a key contender in the digital retail world.

Meaning and History

Ajio Logo History

What is Ajio?

Ajio is an e-commerce platform that offers a wide range of fashion apparel, accessories, and footwear to fulfill the style needs of its customers around the world. Since its inception in 2016, Ajio, the brainchild of renowned businessman Mukesh Ambani, has been changing the world of fashion. With collections that combine the latest fashion trends and affordable prices, the company has become a favorite shopping destination for those looking for unmatched style. Based in India, Ajio draws inspiration from the country’s rich and diverse fashion culture, making it an ideal choice for shoppers who value fashion and value.

2016 – today

Ajio Logo

The Indian online store where modern people can buy everything they need has a minimalistic logo. It is simple, clear, and consists of just one word: “Ajio.” The name is typed in even capital letters. The first and the last letters are wide, and the two middle letters are narrow. The top of the letter “A” converges to a point, the ends of the letters “J” and “I” are flat cut, and the letter “O” is perfectly rounded and looks like a hoop. The bold letters look neat as they are spaced far apart. The text is colored in gray.

It’s as if the logo is speaking to us in a quiet voice. It says, “Hey, no need to fuss; we have what you need.” Gray is a cool friend who is always calm. The spacing of the letters creates a feeling of openness and ease. It doesn’t try to attract attention, but it does attract it nonetheless. It’s simple but memorable.

Ajio color codes

CharcoalHex color:#2f4254
RGB:47 66 84
CMYK:44 21 0 67
Pantone:PMS 7546 C