Jumia Logo

Jumia LogoJumia Logo PNG

Jumia: Brand overview

Jumia came into existence in 2012 in Lagos, Nigeria under the leadership of founders Jeremy Hodar, Sasha Puyannek, Tunde Kehinde and Raphael Kofi Afaedor. Their goal was to sensitize the growing African population to the internet and offer a one-stop online shopping platform.

By the following year, Jumia had expanded its horizons and launched in Côte d’Ivoire, Egypt and Morocco. The platform quickly became synonymous with diversity, offering an eclectic array of products ranging from electronic gadgets to cosmetics.

One of Jumia’s significant successes can be considered the creation of its own logistics system. In 2014, Jumia Services was created, which not only streamlined the delivery process, but also reinforced the brand’s promise to provide a reliable shopping experience for its users.

As the calendar pages turned, Jumia expanded its presence in Africa to countries such as Uganda, Tanzania and Algeria. The company’s operations weren’t just limited to retail: it soon began venturing into areas such as food delivery and various on-demand services.

2019 marked an important milestone in Jumia’s journey: the company became the first African tech company to debut on the New York Stock Exchange. This monumental move highlighted Jumia’s growth trajectory and its untapped potential.

In its current form, Jumia operates in more than a dozen African territories. At its core, the company is committed to promoting local business while providing unrivaled convenience to its vast customer base. Looking to the future, Jumia is committed to capitalizing on innovative opportunities and changing the contours of African commerce.

Meaning and History

Jumia Logo History

What is Jumia?

Headquartered in Lagos, Nigeria, Jumia is Africa’s leading technology giant providing a convenient and affordable online shopping marketplace, offering a wide range of products from fashion to electronics and revolutionizing the way people shop on the continent. Since its inception in 2012, Jumia has changed the perception of online shopping across the continent, becoming the destination of choice for millions of consumers in Africa.

2012 – 2020

Jumia Logo 2012

2020 – today

Jumia Logo

The name of the pan-African e-commerce, payment services, and logistics company is typed in a wide font that resembles the lettering style of NASA’s emblem. The letters are worm-shaped and consist of a single bold stripe, appropriately curved. This allows for smooth transitions in height and rounded corners of the glyphs. The exception is the letter “I,” which has the form of a vertical column. The text is in upper case and is flat, making it easy to read on any electronic device. At the end of the text, inside the orange circle is a white five-pointed star.

The orange circle with the white star at the end is like a seal of cool. The NASA-like font alludes to innovation and reaching new heights like a rocket. All the elements of the logo work together to create the feeling that this company is moving forward.

Jumia color codes

Carrot OrangeHex color:#f8991e
RGB:248 153 30
CMYK:0 38 88 3
Pantone:PMS 1495 C
Dark CharcoalHex color:#282828
RGB:40 40 40
CMYK:0 0 0 84
Pantone:PMS Neutral Black C