Jumia Logo

Jumia came into existence in 2012 in Lagos, Nigeria under the leadership of founders Jeremy Hodar, Sasha Puyannek, Tunde Kehinde and Raphael Kofi Afaedor. Their goal was to sensitize the growing African population to the internet and offer a one-stop online shopping platform.

By the following year, Jumia had expanded its horizons and launched in Côte d’Ivoire, Egypt and Morocco. The platform quickly became synonymous with diversity, offering an eclectic array of products ranging from electronic gadgets to cosmetics.

One of Jumia’s significant successes can be considered the creation of its own logistics system. In 2014, Jumia Services was created, which not only streamlined the delivery process, but also reinforced the brand’s promise to provide a reliable shopping experience for its users.

As the calendar pages turned, Jumia expanded its presence in Africa to countries such as Uganda, Tanzania and Algeria. The company’s operations weren’t just limited to retail: it soon began venturing into areas such as food delivery and various on-demand services.

2019 marked an important milestone in Jumia’s journey: the company became the first African tech company to debut on the New York Stock Exchange. This monumental move highlighted Jumia’s growth trajectory and its untapped potential.

In its current form, Jumia operates in more than a dozen African territories. At its core, the company is committed to promoting local business while providing unrivaled convenience to its vast customer base. Looking to the future, Jumia is committed to capitalizing on innovative opportunities and changing the contours of African commerce.