Logo Logo PNG Brand overview

Founded: 25 October 2005 – 1 September 2021
Founder: Ronaldo Mouchawar
Dubai, UAE
In 2005, Dubai saw the inception of, an e-commerce brainchild of the Syrian visionary Ronaldo Mouchawar and his associates. As the digital waves began to sweep across the Middle East and North Africa, quickly carved a niche for itself, establishing its dominion as the primary e-commerce giant in the region. This platform catered to consumers through its in-house retail model and extended its digital arms to embrace third-party sellers.’s rapid ascent in the online marketplace didn’t go unnoticed. It magnetically drew the attention of global investors, reeling in financial backing from the likes of Tiger Global Management, Naspers, and Standard Chartered Bank, among others.
In March 2017, global e-commerce behemoth Amazon acquired for a whopping $580 million. This acquisition wasn’t just about buying a company; it was Amazon’s gateway into the flourishing markets of the Middle East.

The subsequent years saw the gradual phasing out of the brand. As of 2019,’s UAE operations have been taken over by This rebranding wave continued, with its Saudi Arabia arm morphing into in 2020 and its Egyptian wing evolving into by 2021. This transition marked the culmination of the era, blending it entirely into the Amazon family.

At its zenith, was the point of contact for more than 45 million customers across the Middle East. It pioneered e-commerce in a territory where digital marketplaces were just emerging. Integrating with Amazon not only symbolized the end of an era but also heralded the beginning of a new chapter, where’s legacy was supercharged with Amazon’s technological prowess, vast resources, and expansive scale.

Meaning and History Logo History

What is

Established in Dubai, United Arab Emirates, in 2005, rapidly became the most prominent e-commerce platform in the Arab region. In 2017, after a successful 12-year run, it was acquired by Inc. for $580 million, initiating a significant transformation. On May 1, 2019, UAE transitioned to, followed by KSA’s rebranding to on June 17, 2020. Finally, on September 1, 2021, the metamorphosis was completed when Egypt rebranded to, signifying the official dissolution of the brand.

2005 – 2015 Logo 2005

2015 – 2021 Logo color codes

Dodger Blue Hex color: #008aff
RGB: 0 138 255
CMYK: 100 46 0 0
Pantone: PMS 285 C