Shein Logo PNG
For a Chinese company, the Shein logo is standard, similar to those of most other fashion companies. This contrast is due to the brand falling into the category of so-called fast fashion, where the main emphasis is on wide availability and the rapid introduction of novelties.
Shein’s history began in October 2008 in Nanjing, where Xu Yangtian, a 2007 graduate of Qingdao University of Science and Technology and an SEO specialist, founded a small company called ZZKKO. Earlier, while working at a Nanjing IT firm, he saw commercial potential in selling Chinese goods directly to overseas buyers. The first focused product was wedding dresses, sourced in Guangzhou and sold abroad at a margin.
At the start, Xu worked with two co-founders, Wang Xiaohu and Li Peng. The team rented a small office and sold various goods, from phones to kettles, before shifting toward apparel and direct-to-consumer sales without building a large inventory.
In 2011, Xu registered sheinside.com and relaunched the project as SheInside, focused on women’s clothing for English-speaking markets. In 2012, the company moved from bridalwear to general women’s fashion and began promotion through Facebook, Instagram, and Pinterest. Between 2013 and 2014, Pinterest became a major traffic source. By late 2013, the company had around 100 employees.
In 2014, Xu moved to Guangzhou to build a supply chain based on small batches and rapid reorders. In the same year, SheInside acquired Romwe while keeping the brand active. In 2015, SheInside became Shein, raised over $50 million from investors including IDG Capital and JAFCO Asia, and acquired Shenzhen Kushang. By 2017, US expansion pushed sales past $1 billion. In 2022, Shein reached a $100 billion valuation, pressuring H&M and Inditex’s Zara, and later acquired Sparc Group, the owner of Forever 21, in 2023.
Meaning and History
The company’s current name did not appear immediately; since 2008, it has changed several times, and the spelling has varied. In addition, this retailer is associated with numerous scandals, including trademark-related ones. Based on lawsuits filed by international firms, famous designers, and artists, Shein has a tarnished reputation. The authenticity of everything from the look and style of items to the brand’s design and identity is questioned. The company has a total of seven individual emblems.
What is Shein?
Shein is a Chinese company that sells inexpensive fashion clothing. It sells it through the eponymous online store and makes direct deliveries to 220 countries worldwide. It emerged in 2008, and its founder is Chris Xu. The head office is located in Nanjing.
2008 – 2011
The company started by supplying fashion apparel from other manufacturers, so it did not yet have a visual identity. It appeared later, when the company switched to designing and sewing textiles under its own brand.
2011 – 2012
In the early years, the word “Sheinside” was written in lowercase letters, except for the initial “S.” The designers turned it into a graphic element. To do this, they thickened the right part of the glyph and added a thin stripe to the left. Thus, the result was a double sign. Both of its sides were curved and resembled miniature hooks on clothes. The other signs were rounded.
2012 – 2013
The form of the name spelling also changed. Therefore, in addition to the capital “Sh,” another capital letter, “I,” was added. As a result, the word “Sheinside” was split into two fragments: “She” and “Inside”. It was introduced into the logo in this form.
2013 – 2015
In 2013, the company again switched to lowercase letters, so the capital “I” from the logo disappeared. The letters became longer and taller, but the lines’ fluidity was retained, so the glyphs remained rounded.
2015 – 2016
After the rebranding, the fashion company’s name was halved. Only half of the word “Sheinside” remained, which formed the basis of the new emblem. In addition, the capital letter “I” was returned. The letters have sharp serifs.
2016 – 2017
Another redesign focused on changing the font, which received a right-handed slant and narrower glyphs. The elongated cursive letters were stripped of serifs.
2017 – today
The modern Shein logo is a strict inscription with wide inter-character spacing and geometrically uniform characters. Thanks to its minimalism, such a label fits perfectly into the concept of fashion brands. It is stylish, simple, yet individual. Its main feature is the sharp ends of the letter “N.” All glyphs are translated into uppercase.
Font and Colors
The evolution of the Shein logo is driven by two factors: brand renaming and the avoidance of plagiarism. Therefore, despite its short existence, the Chinese fashion apparel and accessories retailer has frequently changed its identity. However, the latest result was worth it, as the current symbol has a high style and beautiful design suitable for representatives of the fashion industry.
The lettering in the logo changed several fonts. If, at first, the letters were round, low, and lowercase, now they have become flat, high, and uppercase. Serifs were rarely used, only in the 2015-2016 version. The color palette, on the other hand, is monotonous. Officially, it consists of the classic combination of black (title) and white (background).