Shein Logo PNG
For a Chinese company, the Shein logo is standard, similar to most other companies, despite the fact that it belongs to the fashion industry. Such a contrast is because the brand is included in the category of so-called fast fashion, where the main emphasis is on the wide availability and speed of the appearance of new products.
Shein: Brand overview
| Founded: | 2008 |
| Founder: | Chris Xu |
| Headquarters: |
Singapore |
| Website: | shein.com |
Shein is a Chinese fashion company and its online fashion store. It is located in Nanjing, where it was founded in 2008 by entrepreneur Chris Xu. The company specializes in inexpensive goods, offering its products and supplies from the Guangzhou wholesale market. Its parent company is Nanjing Lingtian Information Technology Co.
The principle of fast fashion requires continuous circulation of goods, despite the money spent on production. Therefore, Shein initially focused on retailing affordable fabric products from the domestic Chinese market. However, over time, the business switched to designing and tailoring its clothes, which in a short time, diverged among buyers. That is, the company is a direct supplier of products. At the same time, the glory of the cheapest online store still remained behind it, as it sells inexpensive goods. Now the brand is engaged in supplying fashionable clothes and accessories to more than 220 countries worldwide.
Meaning and History
The company’s current name did not appear immediately: since 2008, it has changed several names and forms of its writing. In addition, many scandals are associated with the name of this retailer, including those related to trademarks. Judging by the lawsuits of international firms, famous designers, and artists, Shein has a very tarnished reputation. The authenticity of everything is questioned – from the appearance and style of things to the decor and identity of the brand itself. In general, the company has seven individual emblems.
What is Shein?
Shein is a Chinese company that sells inexpensive fashion clothing. She sells it in an online store of the same name and delivers directly to 220 countries worldwide. The time of its appearance is 2008 – founder – Chris Xu. The head office is located in Nanjing city.
2008 – 2011
The company began by supplying fashion clothing from other manufacturers, so it did not yet have a visual identity. It emerged in the later stages when the firm switched to designing and tailoring textiles under its brand.
2011 – 2012
In the early years, the word “Sheinside” was in lowercase, except for the initial “S.” Its designers have turned it into a graphic element. They made the right part of the glyph thick to do this and added a thin strip on the left. So there was a double sign. Both sides of it were curved and looked like miniature hooks on clothes. The rest of the characters were rounded.
2012 – 2013
The changes affected the form of writing the name. Therefore, in addition to the capital “S,” another large letter was added – “I.” As a result, the word “Sheinside” was divided into two fragments: “She” and “Inside.” It was in this form that it was introduced into the logo.
2013 – 2015
In 2013, the company switched back to lowercase, so the capital “I” from the emblem disappeared. The letters were elongated and tall, but the smoothness of the lines was preserved, so the glyphs remained rounded.
2015 – 2016
After the rebranding, the name of the fashion company was halved. Only half of the word “Sheinside” survived, which became the basis of the new emblem. Moreover, the capital “I” was returned. The letters have sharp serifs.
2016 – 2017
Another redesign aimed to change the font, which received a right-sided slope and narrow glyphs. Elongated cursive letters were devoid of serifs.
2017 – today
The modern Shein logo is a strict inscription with a wide inter-character space and geometrically even signs. With its minimalism, such a label fits perfectly into the concept of fashion brands. It is stylish, simple, but at the same time, individual. Its main feature is the sharp ends of the letter “N.” All glyphs are converted to upper case.
Font and Colors
The evolution of the Shein logo is associated with two factors: renaming the trademark and avoiding plagiarism. Therefore, the Chinese retailer of fashionable clothes and accessories often changed its identity, despite the short period of existence. However, the last result was worth it because the current symbol has a high style and a beautiful design suitable for fashion industry representatives.
The inscription in the logo changed several fonts. If the letters were round, low, and lowercase at first, they are even, high, and capitalized. Serifs were rarely used – only in the 2015-2016 version. The color palette, on the contrary, is monotonous. Officially, it consists of a classic combination of black (name) and white (background).
Shein color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
