Myntra Logo PNG
Myntra: Brand overview
Founded in 2007 by Mukesh Bansal, Vineet Saxena and Ashutosh Lawania, Myntra began its journey in Bengaluru, India as a virtual store specializing in personalized gifts. By 2010, realizing the growing potential of the fashion sector, Myntra evolved into a digital marketplace showcasing a wide range of apparel, footwear and related accessories. In a short span of time, the company carved a niche for itself and became one of India’s leading digital fashion retailers.
In 2014, e-commerce titan Flipkart acquired Myntra to strengthen its position in the fashion apparel segment. After this merger, Myntra has gone digital-centric and plans to move away from stationary stores. The annual “end-of-season sale,” or EORS, quickly gained attention, luring shoppers with generous discounts.
In the following years, Myntra, in an effort to add originality to its merchandise, delved deeper into developing its own brands and trademarks. To enhance customer convenience, M-Express, a fast delivery service was launched in 2022, targeting India’s vibrant metropolitan cities. With over 5 million monthly active users, Myntra continues to lead the Indian online fashion arena. Constantly evolving, the brand is blazing new trails, especially in areas such as mobile-centric shopping, connected social and digital commerce and integrated multi-channel retailing.
Meaning and History
What is Myntra?
Myntra is an innovative Indian online shopping platform offering a wide range of apparel, footwear and accessories from various Indian and global brands. Founded in 2007, Myntra has quickly become a fashion hub for Indians, changing online shopping in the country. Founded in Bangalore by Mukesh Bansal, Vineet Saxena and Ashutosh Lawania, Myntra initially specialized in personalized gifts and then quickly adapted to meet the growing demand for fashion online.
2007 – 2011
2011 – 2015
2015 – 2021
2021 – today
The vibrant style of Myntra brand sets it apart from the fashion stores in the Indian online market. The designers focused on the first letter of the name and turned it into a special symbol. They used four elongated ellipses and arranged them in pairs to form the letter ‘M.’ By coloring them in two shades – pink and orange, the designers created a unique symbol. Next to it is the full name of the online trading platform. It is black, simple, and two-dimensional. The font has no serifs and is a smooth combination of angles and curves.
The choice of pink and orange colors is reminiscent of a sunset, something warm and inviting. Black keeps the text simple and the colors more vibrant. The font is a mix of formal and casual, making it easy to read. The logo says that shopping here is fun and easy.
Myntra color codes
| Shocking Pink | Hex color: | #f319b00 |
|---|---|---|
| RGB: | 243 25 176 | |
| CMYK: | 0 90 28 5 | |
| Pantone: | PMS 806 C |
| Dark Orange | Hex color: | #ff8f2b |
|---|---|---|
| RGB: | 255 143 43 | |
| CMYK: | 0 44 83 0 | |
| Pantone: | PMS 1495 C |
| Tangelo | Hex color: | #f0540f |
|---|---|---|
| RGB: | 240 84 15 | |
| CMYK: | 0 65 94 6 | |
| Pantone: | PMS 1655 C |
| Japanese Carmine | Hex color: | #9c232b |
|---|---|---|
| RGB: | 156 35 43 | |
| CMYK: | 0 78 72 39 | |
| Pantone: | PMS 7621 C |
| Raisin Black | Hex color: | #211e1e |
|---|---|---|
| RGB: | 33 30 30 | |
| CMYK: | 0 9 9 87 | |
| Pantone: | PMS Neutral Black C |
