AliExpress Logo

AliExpress LogoAliExpress Logo PNG

The AliExpress logo is subtle and a bit dreamy. The emblem directs the buyer’s thoughts to untold riches and wonderful things that can be obtained with fast delivery to wherever the buyer wishes.

AliExpress: Brand overview

AliExpress is a global shopping site for buying goods from China, serving 61 million users worldwide. Product information is available in Russian, Arabic, and several European languages, with an English version offered for buyers from other countries. The site hosts about 180 million lots and has an annual turnover of $3.2 billion. The company is owned by Alibaba Group.

AliExpress actively develops its community by creating loyalty programs offering discounts and special offers for its buyers. The platform also focuses on providing quality service, including multi-language support and buyer protection, making it an attractive place to shop around the world.

Meaning and History

AliExpress Logo History

All of the platform’s emblems are designed in the same style. Words are present in the logos, but various additional techniques are used: the play of color transformation of symbols. Such solutions attract the attention of the audience to the sphere of activity of the site and cause pleasant associations associated with purchases, acquisitions, and wealth.

What is AliExpress?

AliExpress is a popular online store that ranks 32nd among the most visited websites in the world. The platform features products from 225,000 sellers from China (since 2010) and Turkey (since 2018). The company’s headquarters is located in Hangzhou and is a mini-city with offices, gyms, and cafes for 40 thousand employees. Up to 35 million shoppers visit the site every month.

AliExpress is constantly innovating and developing its services, offering new opportunities for sellers and buyers. For example, the company provides a mobile application for user convenience, improved tools for searching and filtering goods, and organizes large-scale sales and promotions, making purchases even more profitable and attractive for its customers.

2010 – 2015

AliExpress Logo 2010

The logo of the famous store consists of an inscription, visually divided into two parts with the help of color:

  • Ali is an orange word associated with the tale of Alibaba. The platform’s founder, Ma Yun, came up with the idea after visiting the US, where he was introduced to the Internet. At that time, there were no Chinese websites there. Ma Yun decided to rectify the situation and open up China’s wealth to the world like a fairy tale. He and his associates named their company Alibaba. The site responsible for international sales also received part of this name.
  • Express – The red part of the word symbolizes express mail delivery. This part of the logo indicates the method of receiving goods, transportation, and couriers. For buyers from other countries, goods are delivered through the international postal service.

The letter E in the word is stylized as a shopping cart, which emphasizes the scope of the site. The clear letters of the logo in bold type symbolize enrichment and acquisitions.

2015 – today

AliExpress Logo

In 2015, the logo was updated, keeping the technique of separating the word with different colors. However, the basket stylization was removed. Instead, a capital letter E was used, emphasizing the acceleration of delivery. The weakness in this process was the long delivery of goods to customers. The solution to this problem was the opening of the logistics company Cainiao and the establishment of warehouses in other countries.

The letters of the logo became thinner and taller, reflecting the implementation of a seller verification system and the exclusion of unscrupulous participants. This has improved the quality of the platform, strengthened buyer confidence, and increased profits for all parties.

The dot above the letter “i” turned into a star, symbolizing the fulfillment of dreams and reminding us of the treasures from the fairy tale associated with the company’s name.

Font and Colors

The logo is dominated by two bright colors: red and orange. These warm shades evoke positive emotions in consumers.

  • Orange – is associated with the sun and appetizing fruits, indicating excellent products, the purchase of which will bring joy.
  • Red – symbolizes speed and profit. The platform offers goods at attractive prices and with prompt delivery.

The font is elegant and round, reminiscent of the Riveruta Medium style. It reflects the user-friendliness of the site. The letter R is made without a straight glyph inside the circle and resembles a magnifying glass, helping to scrutinize the goods on the platform.

The logo reflects AliExpress’ commitment to international cooperation and integration, as the red and orange colors together create a sense of harmony and interaction between different cultures. It shows the company’s ambitious plans to expand its influence in the global marketplace and strive to meet the needs of millions of shoppers around the world.

AliExpress color codes

Carrot OrangeHex color:#f7971c
RGB:247 151 28
CMYK:0 39 89 3
Pantone:PMS 1495 C
LustHex color:#e53225
RGB:229 50 37
CMYK:0 78 84 10
Pantone:PMS Bright Red C