Zalando Logo

Zalando LogoZalando Logo PNG

Zalando: Brand overview

Founded:October 2008
Founder:Robert Gentz, David Schneider
Berlin, Germany
In the heart of Berlin, back in 2008, Zalando sprouted from the collective vision of Robert Gentz and David Schneider. Initially setting foot in e-commerce as an online footwear destination catering to European consumers, the company rapidly branched out. Before long, their product line burgeoned to include apparel, accessories, and beauty essentials, the result of alliances with notable brands.

The enterprise’s potential caught the eye of several investment titans, with names like Investment AB Kinnevik and DST Global infusing capital in its nascent stages. Taking brand control a notch higher, Zalando introduced its private labels in 2011 and, in the following year, established its maiden brick-and-mortar outlet.

2014 was a watershed year for Zalando as it went public, boasting a staggering €5 billion valuation. This bolstered its ambitious European expansion endeavors. The brand, over time, metamorphosed from a mere online retailer to a holistic fashion and lifestyle nexus, leaning heavily into technological enhancements. Acquisitions, including that of Kreativmarkt and Fision, enriched its offerings, while significant investments were channeled towards optimizing logistics.

Today, Zalando’s footprint spans more than 25 European nations, delighting over 51 million engaged customers. With a revenue benchmark of €10.3 billion as of 2022 and a robust workforce of over 16,000, it proudly stands as Europe’s premier online fashion behemoth. This makes it a formidable contender in the ring, rubbing shoulders with ASOS, H&M, and Inditex.

Meaning and History

Zalando Logo History

What is Zalando?

Established in 2008 by Robert Gentz and David Schneider, Zalando is a German-based multinational fashion e-commerce giant. Deriving its name from a blend of American shoe e-tailer ‘Zappos’ and German online marketplace ‘Alando,’ Zalando was created to deliver the latest fashion trends to its customers. The company’s extensive portfolio now includes apparel, accessories, and home goods, reaching 23 countries and serving over 14 million active customers.

2008 – 2010

Zalando Logo 2008

2010 – 2016

Zalando Logo 2010

2016 – today

Zalando Logo

Zalando color codes

PumpkinHex color:#fe6901
RGB:254 105 1
CMYK:0 59 100 0
Pantone:PMS Bright Orange C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C