Alitalia Logo PNG
The logo of the Italian airline Alitalia, executed in a modern style, embodies confidence in flight safety and a high level of service. The emblem’s style and execution rigor reflect the brand’s characteristic features, demonstrating state symbolism.
Alitalia: Brand overview
| Founded: | 16 September 1946 – 2021 |
| Headquarters: | Fiumicino, Rome, Italy |
| Website: | alitalia.com |
Meaning and History
The aviation giant used a shortened name for its logo, which it received some time after its establishment. The word “Alitalia” is a shortened version of AeroLinee ITALIAne, reflected in the logo. Throughout the brand’s history, five logo updates have been known.
What is Alitalia?
Alitalia was an airline that existed from 1946 to 2021. Previously, it was Italy’s largest carrier, operating both domestic and international flights and serving over 50 countries. In 2021, the company was closed, and its brand transferred to ITA Airways.
1946 – 1969
The debut version of the Alitalia logo consists of a winged arrow – a symbol of unparalleled speed. The symbol is a figurative expression of “flying like an arrow,” which means very fast. The graphic symbol is located in front of the name, written in a special font – slightly slanted, with uppercase letters in the form of short, straight lines.
1969 – 2010
Landor Associates developed this version of the Alitalia logo. Designers made green the primary color, replaced uppercase letters with lowercase, and used a red triangle instead of a horizontal bar in the letter “A.”
2010 – 2016
Representatives of the Saatchi & Saatchi agency, who were commissioned to update the logo, decided not to change the already stylish and popular emblem. Designers chose darker shades of red and green, reduced the triangle, and made the letter “A” slanted.
2016 – 2018
This emblem version changes the font color to a lighter shade, with a slight gleam in the center. The size of the first letter was also increased, making it taller than all the other letters.
2018 – 2021
Designers reverted the emblem to the look of eight years ago, preserving the large letter “A” but eliminating the logo’s gradient fill.
Alitalia color codes
| Venetian Red | Hex color: | #bf210c |
|---|---|---|
| RGB: | 191 33 12 | |
| CMYK: | 0 83 94 25 | |
| Pantone: | PMS 485 C |
| Cadmium Green | Hex color: | #00663f |
|---|---|---|
| RGB: | 0 102 63 | |
| CMYK: | 100 0 38 60 | |
| Pantone: | PMS 3415 C |
Alitalia: Interesting Facts
Alitalia was Italy’s main airline for many years, known for its style and innovation, but it faced tough times and stopped flying in 2021.
- How It Started: Alitalia began in 1946 and made its first flight in 1947. It started small but grew into a big name in flying.
- Early to Jets: Alitalia was one of the first airlines to use jet planes in 1957, making trips faster and starting more flights to faraway places.
- Flying All Over: In the 60s and 70s, Alitalia flew to many countries, showing off Italian style and using modern planes.
- Fashionable Crews: The airline worked with famous Italian designers to create its crew uniforms, which added to its stylish image.
- Rewards for Flying: Alitalia had a program called Mille Miglia that gave people points for flying, which they could swap for free flights or upgrades.
- Teamwork: Alitalia joined forces with other airlines worldwide, making it easier to travel far.
- Money Troubles: Despite being well-known, Alitalia had many financial problems and needed help from the Italian government.
- Saying Goodbye: Alitalia had to stop flying in 2021 after many years of money problems. Its last flight was from Cagliari to Rome.
- A New Start: After Alitalia stopped operating, Italy started a new airline called ITA Airways to keep Italian flying with a new plan.
- Italian Pride: Alitalia was more than just an airline; it helped spread Italian culture and made people worldwide feel welcome.
Alitalia’s story is about the ups and downs of being an airline, from showing Italian style across the globe to facing tough challenges. Even though it’s gone, Alitalia is remembered for its contributions to flying and Italian culture.
