Alitalia Logo

Alitalia LogoAlitalia Logo PNG

The Alitalia logo, crafted in a contemporary design, symbolizes assurance of flight safety and excellent service standards. The emblem’s design and precision highlight the brand’s distinctive traits and showcase elements of national symbolism.

Alitalia: Brand overview

Alitalia is an Italian airline based in Rome. The company was founded in 1946 under the name Aerolinee Italiane Internazionali. Today, Alitalia is among Europe’s top five largest carriers and operates international flights.

Founded on September 16, 1946, it rose from the post-World War II era as Italy’s national airline. It began by merging two local companies to reconnect Italy with the rest of the world. By May 5, 1947, the brand operated with a small fleet that included Fiat G.12 Alcione and Savoia-Marchetti SM.95 planes. Over the next decades, the company quickly grew as Europe recovered, adding flights to important cities across Europe, South America, and North Africa while introducing modern jets like the Douglas DC-8 and Boeing 747.

By the 1970s and 1980s, the brand expanded further, reaching Asia, the Middle East, and North America. This growth was accompanied by financial challenges due to competition. The 1990s brought restructuring and strategic partnerships with airlines such as KLM and Air France to improve operations and expand globally.

In 1998, Milan Malpensa Airport became a key hub for the company, enhancing its presence in northern Italy. The early 2000s saw the company facing significant financial issues, which led to substantial government support. Struggles continued, leading to bankruptcy and restructuring in 2009. This resulted in Alitalia—Compagnia Aerea Italiana S.p.A., supported by investors, including Intesa Sanpaolo.

In 2015, Etihad Airways acquired a 49% stake in the airline, renaming it Alitalia – Società Aerea Italiana S.p.A., with plans to rejuvenate the brand.

On October 15, 2021, after several unsuccessful restructuring efforts, ceased operations. Its legacy was passed to Italia Trasporto Aereo (ITA), a new government-owned airline aiming to be more efficient and competitive.

Meaning and History

Alitalia Logo History

The aviation giant used a shortened name for its logo, which it received some time after its establishment. The word “Alitalia” is a shortened version of AeroLinee ITALIAne, reflected in the logo. Throughout the brand’s history, five logo updates have been known.

What is Alitalia?

Alitalia was an airline that existed from 1946 to 2021. Previously, it was Italy’s largest carrier, operating both domestic and international flights and serving over 50 countries. In 2021, the company was closed, and its brand transferred to ITA Airways.

1946 – 1969

Alitalia Logo 1946-1969

The debut version of the Alitalia logo consists of a winged arrow – a symbol of unparalleled speed. The symbol is a figurative expression of “flying like an arrow,” which means very fast. The graphic symbol is in front of the name, written in a special font – slightly slanted, with uppercase letters in short, straight lines.

1969 – 2010

Alitalia Logo 1969-2010

Landor Associates developed this version of the Alitalia logo. Designers made green the primary color, replaced uppercase letters with lowercase, and used a red triangle instead of a horizontal bar in the letter “A.”

2010 – 2016

Alitalia Logo 2010-2016

Representatives of the Saatchi & Saatchi agency, commissioned to update the logo, decided not to change the already stylish and popular emblem. Designers chose darker shades of red and green, reduced the triangle, and made the letter “A” slanted.

2016 – 2018

Alitalia Logo 2016-2018

This emblem version changes the font color to a lighter shade with a slight sparkle in the center. The size of the first letter was also increased, making it taller than all the other letters.

2018 – 2021

Alitalia Logo 2018-present

Designers reverted the emblem to the look of eight years ago, preserving the large letter “A” but eliminating the logo’s gradient fill.

Alitalia: Interesting Facts

Alitalia was Italy’s main airline for many years, known for its style and innovation, but it faced tough times and stopped flying in 2021.

  1. How It Started: Alitalia began in 1946 and made its first flight in 1947. It started small but grew into a big name in flying.
  2. Early to Jets: Alitalia was one of the first airlines to use jet planes in 1957, making trips faster and starting more flights to faraway places.
  3. Flying All Over: In the 60s and 70s, Alitalia flew to many countries, showing off Italian style and using modern planes.
  4. Fashionable Crews: The airline collaborated with famous Italian designers to create crew uniforms, which added to its stylish image.
  5. Rewards for Flying: Alitalia had a program called Mille Miglia that gave people points for flying, which they could swap for free flights or upgrades.
  6. Teamwork: Alitalia joined forces with other airlines worldwide, making it easier to travel far.
  7. Money Troubles: Despite being well-known, Alitalia had many financial problems and needed help from the Italian government.
  8. Saying Goodbye: Alitalia had to stop flying in 2021 after many years of money problems. Its last flight was from Cagliari to Rome.
  9. A New Start: After Alitalia stopped operating, Italy started a new airline called ITA Airways to keep Italian flying with a new plan.
  10. Italian Pride: Alitalia was more than just an airline; it helped spread Italian culture and made people worldwide feel welcome.

Alitalia’s story is about the ups and downs of being an airline, from showing Italian style across the globe to facing tough challenges. Even though it’s gone, Alitalia is remembered for its contributions to flying and Italian culture.


Is Alitalia same as Ita?

Although Alitalia and ITA (Italia Trasporto Aereo) are not the same airline, they share a common heritage. After long-term financial difficulties, the former Italian flag carrier, which began in 1946, stopped operating in late 2021.

After the company shut down, ITA started as a new state-owned Italian airline. ITA aims to avoid the financial problems that affected the former company and has taken over some of its assets, routes, and market positions. The company operates independently to maintain Italy’s role in the global aviation market as the national carrier. While the new company continues some of the former company’s functions, it seeks to establish its own identity in the aviation world.

Who designed the Alitalia logo?

In 2005, the advertising agency Saatchi & Saatchi redesigned the Alitalia logo. This update refreshed the company’s image and brought it closer to Italy’s national identity. The logo adopted the Italian flag’s green, white, and red colors, underscoring the company’s status as the national airline. These colors were chosen to highlight the company’s pride in its Italian heritage and strengthen its connection to Italy.

The new design in 2005 introduced a modern look while keeping elements showcasing its Italian origins. The logo underwent another update in 2015, focusing on a modern and national look. Each version of the logo kept the Italian tricolor, making it easily recognizable as Italy’s national carrier. This approach in branding helped the company stay well-known among Italians and global travelers, representing both tradition and modernity.

What is the code for Alitalia?

The former Italian national airline used the airline code “AZ” for booking, ticketing, and other tasks in aviation and travel. The company operated with this code until it stopped services in October 2021. After the company stopped, ITA Airways became Italy’s main airline and used “AZ” to connect with the former company’s past. The switch from the former company to ITA Airways is an important part of Italian aviation history.

What is the new name for Alitalia?

ITA Airways is the new name for the former Italian airline Alitalia. It operates as Italia Trasporto Aereo S.p.A. and is Italy’s national airline. The Italian government owns ITA Airways through the Ministry of Economy and Finance. The airline was created in 2020 after the former company went bankrupt and stopped operating. ITA Airways aims to keep the well-known traditions of its predecessor while updating its operations and services to be more modern and efficient.