Alitalia Logo

Alitalia LogoAlitalia Logo PNG

The logo of the Italian airline Alitalia, executed in a modern style, embodies confidence in flight safety and a high level of service. The emblem’s style and execution rigor reflect the brand’s characteristic features, demonstrating state symbolism.

Alitalia: Brand overview

Founded:16 September 1946 – 2021
Fiumicino, Rome, Italy
Alitalia is an Italian airline based in Rome. The company was founded in 1946 under the name Aerolinee Italiane Internazionali. Today, Alitalia is among Europe’s top five largest carriers and operates international flights.

Meaning and History

Alitalia Logo History

The aviation giant used a shortened name for its logo, which it received some time after its establishment. The word “Alitalia” is a shortened version of AeroLinee ITALIAne, reflected in the logo. Throughout the brand’s history, five logo updates have been known.

What is Alitalia?

Alitalia was an airline that existed from 1946 to 2021. Previously, it was Italy’s largest carrier, operating both domestic and international flights and serving over 50 countries. In 2021, the company was closed, and its brand transferred to ITA Airways.

1946 – 1969

Alitalia Logo 1946-1969

The debut version of the Alitalia logo consists of a winged arrow – a symbol of unparalleled speed. The symbol is a figurative expression of “flying like an arrow,” which means very fast. The graphic symbol is located in front of the name, written in a special font – slightly slanted, with uppercase letters in the form of short, straight lines.

1969 – 2010

Alitalia Logo 1969-2010

Landor Associates developed this version of the Alitalia logo. Designers made green the primary color, replaced uppercase letters with lowercase, and used a red triangle instead of a horizontal bar in the letter “A.”

2010 – 2016

Alitalia Logo 2010-2016

Representatives of the Saatchi & Saatchi agency, who were commissioned to update the logo, decided not to change the already stylish and popular emblem. Designers chose darker shades of red and green, reduced the triangle, and made the letter “A” slanted.

2016 – 2018

Alitalia Logo 2016-2018

This emblem version changes the font color to a lighter shade, with a slight gleam in the center. The size of the first letter was also increased, making it taller than all the other letters.

2018 – 2021

Alitalia Logo 2018-present

Designers reverted the emblem to the look of eight years ago, preserving the large letter “A” but eliminating the logo’s gradient fill.

Alitalia color codes

Venetian RedHex color:#bf210c
RGB:191 33 12
CMYK:0 83 94 25
Pantone:PMS 485 C
Cadmium GreenHex color:#00663f
RGB:0 102 63
CMYK:100 0 38 60
Pantone:PMS 3415 C