Allegro Logo PNG
The Allegro logo expresses speed, accessibility, and variety, emphasizing the brand’s goal to become a leader in e-commerce. The emblem’s design conveys the platform’s dynamism and ease of use, supporting the idea of offering a wide selection of products and a comfortable shopping experience for a modern audience.
Allegro: Brand overview
In the late 1990s, specifically in 1999, Allegro emerged in Poland as an e-commerce company under Allegro Sp. However, the very next year it caught the attention of QXL Ricardo plc, a company known for its online auctions, which led to its acquisition. In 2007, this company went through a rebranding phase, becoming Tradus plc. However, a year later, in 2008, it and Allegro became part of the portfolio of South African-based media conglomerate Naspers.
Allegro’s notable transition came in 2016 when Naspers handed over the reins of the company to a trio of private equity giants – Cinven, Permira, and Mid Europa Partners. Further cementing its importance in the world of e-commerce, Allegro decided to go public in 2020, debuting on the Warsaw Stock Exchange. This was not just another IPO, but the most significant in Polish history.
Today, more than two decades after its founding, Allegro is the leading e-commerce hub in Poland, bringing together a diverse group of buyers and sellers. Although the company is expanding and growing, its roots remain in Poznan, the city where it originated.
Meaning and History
What is Allegro?
Allegro is a Polish e-commerce platform. It was founded in 1999, and its production base is in Poznan. The creation of Allegro is linked to the strategic vision of three large investment companies, Cinven, Permira, and Mid Europa Partners. They recognized the growing e-commerce market in Poland and founded the company to take advantage of this growth opportunity. The result is a platform that provides a secure and intuitive user experience, incorporating buyer protection mechanisms and multiple payment options that inspire trust in shoppers.
1999 – 2000
2000 – 2003
2003 – 2009
2009 – today
The Allegro logo, representing a Polish online marketplace, stands out for its simplicity and positive vibe. It captures attention and fosters trust among visitors. The design centers on two elements: the company name in bright orange and the symbol of an open hand placed before the text, symbolizing hospitality and friendliness.
The name “Allegro” is written in rounded letters, emphasizing the brand’s softness and approachability. Even typically rigid letters like “ll” are presented with smooth lines without sharp angles, giving the entire word a sense of lightness and ease. The font and shape of the letters align with the company’s goal of creating a comfortable and friendly environment for its users.
The hand symbol is designed with an orange outline, matching the color of the text and enhancing the overall impression of warmth and openness. The hand is set on a gray square with a gradient, creating the illusion of three-dimensionality. The background adds depth to the symbol, making it more noticeable on the screen. A thin black frame around the square adds clarity and completeness to the image, reinforcing its prominence.
The orange color symbolizes energy, optimism, and friendliness, creating a feeling that the site invites you to start a pleasant journey through its pages. The gray square with the hand image resembles an outstretched hand ready to greet, adding interactivity and liveliness to the logo. The emblem creates an atmosphere of calm and trust, allowing users to feel like “friends” of the site even before they start shopping.