Alliance Airlines Logo

Alliance Airlines LogoAlliance Airlines Logo PNG

The Alliance Airlines logo helps people realize that they are a reliable and exciting airline from Australia. It makes you think that they are serious about flying but also want you to enjoy your trip. The logo is simple, so it’s easy to remember and find when you’re choosing who to fly with.

Alliance Airlines: Brand overview

Alliance Airlines, launched in 2002, has been a link to Australia for nearly two decades, operating both domestic and international flights. Based in Brisbane, Queensland, the airline has a significant presence in eight key cities, such as Adelaide, Cairns, Melbourne, Perth, Townsville, Darwin, and Rockhampton, and boasts reliable and convenient air connectivity for the people of Australia.

Alliance Airlines took its first step in 2002, starting operations with just two Fokker F27 aircraft and a few specialists. Initially, Alliance Airlines served Western Australia’s thriving mining and commodities industry with mostly charter flights.

By 2006, the airline had carved out a niche for itself as a reliable provider of aviation services to Australia’s resource sector.

In 2013, Alliance Airlines took the bold step of launching scheduled flights, connecting the cosmopolitan city of Brisbane with the remote mining village of Emerald.

A turning point for Alliance Airlines came in 2016 when it merged with Virgin Australia in a strategic partnership that changed the way both airlines operate. The innovative alliance brought the two carriers together to offer passengers an expanded range of destinations across Australia.

Meaning and History

Alliance Airlines Logo History

What is Alliance Airlines?

Alliance Airlines is an Australian company headquartered in Brisbane, Queensland. Its wide-ranging operations extend to Adelaide, Cairns, Melbourne, Perth, Townsville, Darwin and Rockhampton.

Established in 2002, this aviation organization began providing contract, charter, and related aviation services. Over the years, it has significantly expanded its presence throughout Australia, providing comprehensive services and vital connectivity to the community and industry.

2002 – today

Alliance Airlines Logo

The Alliance Airlines logo is businesslike and serious, reflecting the Australian airline’s commitment to rigor and safety. This is evident in the massive letters that exude reliability. They are boldly large and have a balanced mix of curves and straight edges. The uppercase letter “A” has a single serif, similar to a spire, while the lowercase letters are devoid of such serifs. The dot above the letter “i” has been replaced by a conceptual yellow triangle pointing to the right, with a small notch to the left. The lettering is in dark blue font and italicized, giving the impression of forward motion.

The yellow triangle is an interesting visual element that makes the design dynamic. A triangle pointing to the right can signify forward movement or progress, which is in keeping with the values of the aviation industry. The dark blue color of the lettering creates a sense of authority and trust, complementing the overall serious tone of the logo. The italicized text not only reinforces the sense of forward motion but also brings an element of elegance to the strict and straightforward design.

Alliance Airlines color codes

Dark Midnight BlueHex color:#003263
RGB:0 50 99
CMYK:100 49 0 61
Pantone:PMS 648 C
Selective YellowHex color:#fcb827
RGB:252 184 39
CMYK:0 27 85 1
Pantone:PMS 1235 C