Amadeus Logo

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Amadeus: Brand overview

Madrid, Spain
Founded in 1987, Amadeus has become the key computerized reservation platform dedicated to the travel sector. The venture, based in Madrid, Spain, was a collective effort, joining forces with well-known European airlines such as Air France, Iberia, Lufthansa, and SAS.

In the 1990s, Amadeus saw opportunities beyond just aviation. Diversifying its services suite, the company developed software for hotels, railroad companies, cruise ships, etc., gradually becoming one of the leading global travel booking systems.

Amadeus did not stop there. Every year, it becomes more and more advanced, introducing new technologies for online travel searches, instant availability checks, dynamic pricing, and seamless booking mechanisms. By the end of the first decade of the 2000s, Amadeus had become the foundation for more than 90,000 travel agencies and digital search platforms.

Amadeus has evolved into a comprehensive IT beacon for travel booking, efficient airport operations, and optimization of airline processes. Its technological prowess brings travel suppliers and intermediaries together, ensuring efficient and optimized bookings. With more than 15,000 employees worldwide, the company is an indispensable pillar in the global travel infrastructure.

Meaning and History

Amadeus Logo History

1987 – 2014

Amadeus Logo 1987

2014 – today

Amadeus Logo

Amadeus color codes

Bright Navy BlueHex color:#1a69bc
RGB:26 105 188
CMYK:86 44 0 26
Pantone:PMS 285 C