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Amadeus: Brand overview

Founded in 1987, Amadeus has become the key computerized reservation platform dedicated to the travel sector. The venture, based in Madrid, Spain, was a collective effort, joining forces with well-known European airlines such as Air France, Iberia, Lufthansa, and SAS.

In the 1990s, Amadeus saw opportunities beyond just aviation. Diversifying its service suite, the company developed software for hotels, railroad companies, cruise ships, and other sectors, gradually becoming one of the leading global travel booking systems.

Amadeus did not stop there. Every year, it becomes more advanced, introducing new technologies for online travel searches, instant availability checks, dynamic pricing, and seamless booking. By the end of the first decade of the 2000s, Amadeus had become the foundation for more than 90,000 travel agencies and digital search platforms.

Amadeus has evolved into a comprehensive IT beacon for travel booking, efficient airport operations, and airline process optimization. Its technological prowess brings together travel suppliers and intermediaries, ensuring efficient, optimized bookings. With more than 15,000 employees worldwide, the company is an indispensable pillar in the global travel infrastructure.

Meaning and History

Amadeus Logo History

1987 – 2014

Amadeus Logo 1987

2014 – today

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