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Amadeus: Brand overview

Founded in 1987, Amadeus has become a leading computerized reservation platform for the travel sector. Based in Madrid, Spain, the venture was a collective effort by well-known European airlines, including Air France, Iberia, Lufthansa, and SAS.

In the 1990s, Amadeus saw opportunities beyond just aviation. Diversifying its service suite, the company developed software for hotels, railroads, cruise lines, and other sectors, gradually becoming one of the world’s leading travel booking systems.

Amadeus did not stop there. Each year, it advanced, introducing new technologies for online travel searches, instant availability checks, dynamic pricing, and seamless booking. By the end of the first decade of the 2000s, Amadeus had become the foundation for more than 90,000 travel agencies and digital search platforms.

Amadeus has evolved into a comprehensive IT platform for travel booking, efficient airport operations, and optimizing airline processes. Its technology connects travel suppliers and intermediaries, ensuring efficient, optimized bookings. With more than 15,000 employees worldwide, the company is a key pillar of global travel infrastructure.

Meaning and History

Amadeus Logo History

1987 – 2014

Amadeus Logo 1987

2014 – today

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