Amaszonas Paraguay Logo

Amaszonas Paraguay LogoAmaszonas Paraguay Logo PNG

Amaszonas Paraguay: Brand overview

Amaszonas Paraguay, Paraguay’s domestic airline, didn’t last long – from 2015 to 2018. A joint venture between Spanish carrier Air Nostrum and Bolivian airline Amaszonas, it was based in Asunción, the capital of Paraguay. The airline served mainly domestic passengers with scheduled flights to various Paraguayan destinations.

Amaszonas Paraguay utilized a modest fleet of ATR 42 and ATR 72 regional turboprop aircraft. From its hub in Asunción, the company connected several Paraguayan cities such as Ciudad del Este, Encarnación, and Concepción.

However, by 2018, just three years after its creation, the airline was forced to cease operations, succumbing primarily to fierce competition in the market. Larger competitors, LATAM Airlines Paraguay and Avianca Paraguay created significant problems for Amaszonas Paraguay.

Despite its short existence, the airline carried more than 140,000 passengers and maintained a staff of approximately 150 employees, including pilots, flight attendants, mechanics, and administrative staff. After the airline’s closure, its assets, including some aircraft and routes, were transferred to a sister carrier, Amaszonas Uruguay.

Meaning and History

Amaszonas Paraguay Logo History

2015 – 2018

Amaszonas Paraguay Logo

The chaotic lines in red, gray, and blue are reminiscent of the palm tree, one of the most common plants in Paraguay. These lines can also represent stylized airplane routes. The word “amaszonas” is written in lowercase letters and is visually divided into two parts: the red “amas” and the blue “zonas.” An interesting feature of the font is the absence of some strokes in the letters “a,” “m,” and “n,” which gives them a rounded appearance. The second part of the name is located in the lower right corner. It is reduced in size but consists of only capital letters. The logo uses a cursive sans serif font.

The chaotic lines of the logo have different interpretations, signifying either natural elements or the complexity of air transportation routes. The use of colors – red, gray, and blue – adds visual interest and helps to divide the word into two different but related segments. The unique lettering design further emphasizes the airline’s modern and creative approach. The difference in letter placement and size in the names adds another level of complexity, while the italicized sans-serif font complements the modern aesthetic.