AMC (TV) Logo


The AMC logo looks at the user from the TV screen. The emblem promises to fill the space with interesting and exciting content; the main thing is to stay on the channel. The sign shows that the company respects the preferences of the audience.

AMC (TV): Brand overview

Founded:October 1, 1984
Founder:AMC Networks
New York, New York, U.S.
AMC broadcasts movies and TV series in English. It is headquartered in New York City and broadcasts throughout the United States and Canada. It was launched in the mid-1990s by Rainbow Programming Services, which transformed into AMC Networks in late 2011.

Meaning and History

AMC (TV network) Logo History

AMC Networks Inc currently owns the AMC cable channel. It is its namesake brand, which used to be called American Movie Classics. It replaced Montage to broadcast classic movies in North America. The program originally contained black-and-white films from the 1930s and 1950s and was free of commercials. This changed in 2002 to include contemporary shows, TV series, and blocks of commercials. After the change of content, the acronym “AMC” lost its original meaning – now, it is considered an independent name and is not deciphered in any way.

The network’s logos have changed as often as the eras of its history. Except for the first one, almost all of them had a similar structure: an inscription inside a quadrangle.

1984 – 1989

American Movie Classics Logo 1984

In 1984 Rainbow Programming Services added a new network to its portfolio, American Movie Classics. The logo featured this name: the designers wrote it in a column, using a font with a contrasting thickness of strokes. On each side of the second word were two five-pointed stars, from which three horizontal lines ran sideways.

1989 – 1993

American Movie Classics Logo 1989

At the end of the 1980s, the channel got a new graphic sign consisting of three overlapping rhombuses. A dark rhombus was shown in the foreground and two light rhombuses behind it. Visible parts of the figures in the background formed a discontinuous frame. The word combination “AMERICAN MOVIE CLASSICS,” traditionally divided into three lines, was written on top of the geometric composition. The designers chose a high-contrast white font with serifs and shadows.

1993 – 1999

American Movie Classics Logo 1993

The redesigned logo contained a khaki rhombus with two beige mini-triangles on each side. The frame, separated by thin lines, created a visual effect of volume. The orange acronym “AMC” overlapped the design, and the network’s full name was written in a thin, elegant, sans serif typeface at the bottom.

1999 – 2002

American Movie Classics Logo 1999

A new logo appeared at the turn of the century when the channel began airing commercials. The rhombus was turned white and given an asymmetrical blue border. The word “AMC” was slightly reduced, with the designers replacing the wide serifs with pointed serifs. The corners of the diamond-shaped base, on the contrary, were rounded. The phrase “AMERICAN MOVIE CLASSICS” disappeared. The author of this version is PMcD Design.

2002 – 2013

AMC Logo 2002

In 2002 the network significantly expanded its program beyond the standard format. And at the same time, it changed its visual identity, entrusting the process to Trollbäck & Company. The specialists redesigned the logo for a minimalist look. They put the black “AMC” lettering inside a white rectangle with a dark border. The first “a” looked lowercase, and the second “M” looked like a capital letter. At the same time, all three letters were the same size.

2013 – 2016

AMC Logo 2013

When the third season of The Walking Dead ended, the channel announced another rebranding. Designers redesigned the emblem again, depicting the base as a golden rectangle with a gradient.

2016 – 2019

AMC Logo 2016

The rectangle went black after a slight update, and the lettering went white.

2019 – today

AMC Logo

In 2019, Trollbäck & Company brought back the design from 2002 but made the outer outline a little thinner. The base is now white again, and the abbreviation is presented in black.

AMC (TV): Interesting Facts

Originally known for classic movies, AMC has become a leader in original TV shows.

  1. Early Days: Launched on October 1, 1984, AMC initially focused on showing classic Hollywood movies without cuts or ads. This was very different from today’s AMC, which is all about the original series.
  2. Switching Gears: Starting in the early 2000s, AMC shifted towards creating its shows. This move aimed to attract younger viewers and compete with other networks.
  3. “Mad Men” Makes a Mark: In 2007, “Mad Men” debuted, taking viewers into the 1960s New York advertising scene. Its success in winning Emmys and Golden Globes put AMC on the map for original content.
  4. “Breaking Bad” Breaks Through: Following in 2008, “Breaking Bad” received critical acclaim, setting new standards for TV storytelling and performance.
  5. “The Walking Dead” Craze: In 2010, “The Walking Dead” became a massive hit, leading to spin-offs and making AMC a key player in horror and drama.
  6. Smart Promotion: AMC has been clever in marketing and distributing its shows, using streaming, marathons, and free episodes to draw in viewers.
  7. Award-Winning Shows: AMC’s series like “Mad Men,” “Breaking Bad,” and “The Walking Dead” have won numerous awards and attracted large audiences.
  8. Diverse Content: Beyond dramas, AMC has ventured into reality shows, documentaries, and talk shows, such as “Talking Dead,” which discusses “The Walking Dead.”
  9. Not the Theatres: AMC Networks is different from AMC Theatres, the big movie theater chain, even though they share the same initials.
  10. Evolving and Growing: AMC keeps developing new shows with diverse themes, maintaining its strong presence in entertainment.

AMC’s shift from classic films to innovative, original series shows its ability to adapt and excel in the competitive entertainment landscape. Its compelling stories and characters have secured its spot as a cable TV landmark.

Font and Colors

AMC Emblem

The AMC logo has no noteworthy graphic elements. It is used only as a “signature” of the TV channel, so it contains nothing but its name and a rectangular frame. This distinguishes the modern emblem from those that existed before 2000 because earlier versions were decorated with different decorations – from rhombuses to stars.

The upper and lower case letters were combined in the “AMC” abbreviation, where the designers combined a and c with a capital M and equaled them in height. The font was chosen by Trollbäck & Company. It’s very remotely similar to Coolvetica and a bit more similar to the New Rail Alphabet (NRA), but the coincidence in both cases is not a hundred percent.

AMC Symbol

The black-and-white palette is reminiscent of the colors of the classic movies that started the network. It’s also a tribute to the trendy minimalism used for the logo design.

AMC (TV) color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C